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The core principles of value based pricing

Hoe kan je een prijsstrategie succesvol opzetten en optimaliseren?

Master Class English
When 6 June 2024
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Het is geen geheim dat veel ondernemers moeite hebben met het bepalen van de prijs voor hun producten of diensten. Het vaststellen van de juiste prijsstrategie is uitdagend, vooral wanneer je factoren zoals concurrentie, productiekosten en klanten noden moet overwegen. 

In de afgelopen jaren hebben prijsexperts gepleit voor waarde gebaseerde prijszetting (Value-Based Pricing), en dat is niet voor niets. 

Bedrijven die werken met een Value-Based Pricing model kunnen op effectieve wijze de winst verhogen, merk loyaliteit verbeteren, merk waarde versterken en nieuwe klanten aantrekken.

Wat zal u leren?

  • U krijgt inzicht in het belang van een juiste prijszetting
  • U leert wat Value-Based Pricing is en hoe het verschilt van andere methodes
  • U leert de 5 stappen nodig om Value-Based Pricing succesvol te implementeren
  • U leert hoe andere B2B and B2C bedrijven dit toepassen

Voor wie? 

Iedereen die betrokken is bij de prijszetting van producten of diensten, zoals rollen binnen Marketing / Pricing / Finance / Revenue Growth Management / Product / Customer Insight / Marketing Intelligence

Taal

De opleiding en de presentatie zijn in het Engels. 

Schedule

On Wednesday 7 February:
9:30 - 12:30
Nicole Huyghe CEO at boobook

Programma

Speakers

  1. Nicole Huyghe

    Nicole Huyghe

    CEO at boobook

    Nicole Huyghe is the CEO and founder of boobook, an international strategic consultancy firm specialising in understanding and analysing consumers. Boobook enables companies to make the right customer-focused and marketing decisions, particularly regarding product and pricing proposals, by bringing customer data and the resulting insights into the boardroom in an accessible way.

    Nicole holds an engineering degree from Ghent University and an MA in Applied Statistics from the University of California, Berkeley, and now has more than 25 years of experience in translating customer data into strategic insights.

    Nicole is a popular speaker at conferences and European universities. She also gives training courses/workshops on a variety of topics such as pricing, product development, customer segmentation and customer experience. She has also made a name for herself with her coaching sessions on data visualisation and visual storytelling.

    The boobook team has extensive expertise in analysis methods such as conjoint analysis, segmentation, driver analysis, decision tree analysis, etc. The team is deployed in various industrial sectors, both B2B and B2C: pharmaceuticals, automotive, finance, manufacturing, FMCG, retail, travel, etc.

Register

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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