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Media & effectiveness measurement

Hoe meet ik de effectiviteit van mijn communicatie?

Master Class Dutch
When 14 May 2024
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Tijdens deze opleiding krijgt u meer inzicht op vlak van het beoordelen van de effectiviteit van uw merkstrategie en uw marketingcampagnes. Ontdek tools, technieken en KPIs die succes stimuleren in het huidige competitieve landschap en helpen in het optimaliseren van uw marketinginspanningen, het verbeteren van ROI en het nemen van datadriven beslissingen. 

Wat zal u leren?

  • Marketing en media effectiviteit: definitie, uitdagingen en framework met de bijhorende KPI’s
  • Verschillende meettechnieken: Ontdek de nieuwste tools en trends op het gebied van media blootstelling, merk- en campagnemeting, attributie en marketing mix modelling om concurrerend te blijven. 
  • Data-driven beslissen: Begrijp de kracht van data bij het vormgeven van effectieve merkstrategieën en campagnes. 

Voor wie? 

(Digital) Marketeers, ondernemers, data analisten, brand managers, media managers,.. 

Taal

De opleiding wordt gegeven in het Nederlands. De presentatie is in het Engels.

Schedule

On Tuesday 14 May:
13:30 - 16:30
Tim Van Doorslaer Head Of Research at DPG Media Advertising

Programma

Speakers

  1. Tim Van Doorslaer

    Tim Van Doorslaer

    Head Of Research at DPG Media Advertising

    Since the beginning of his career, Tim Van Doorslaer has developed into an expert in media-related advertising research. Inspired by a speech from one of the pioneers of market research in Belgium, he discovered his passion for the field—one that has never left him since. 

    He built a strong reputation as Head of research at DPG Media Advertising, the largest media company in the Benelux, active in video, audio, publishing, and online services. 

    Tim specializes in statistics, consumer behaviour, customer insights, advertising research, and market research. With his extensive expertise and strategic approach, he helps make media and advertising more effective for both brands and businesses.

Register

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Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 215 (excl. BTW)
  • Standaard: € 430 (excl. BTW)
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