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AI for the creation of communication content

Wat zijn handige AI-tools en AI-prompts voor het creëren van merk- en bedrijfscontent?

Master Class English
When 20 March 2024
09:30 - 12:00

Introduction

Praktische workshop waar we de nieuwste tools en trends inzake AI gebruiken in marketing, met een bijzondere focus op contentmarketing en branding. We bekijken enkele best practices en cases en leren enkele daarvan zelf toe te passen.

Wat zal u leren?

Hoe kan ik generatieve AI inzetten om relevante content te creëren, efficiënter te werken en consistente resultaten te behalen? De volgende onderwerpen komen aan bod: 

  • AI voor tekst: hoe ChatGPT gebruiken
  • AI voor afbeeldingen: kennismaking met diverse tools voor het genereren van afbeeldingen
  • AI voor video: text/image to video, voice-overs genereren
  • AI voor branding: diverse AI-tools combineren om te voldoen aan uw behoeften op het gebied van branding

Voor wie? 

Marketing Managers, Brand Managers, Product Managers, Digital Marketeers… Iedereen in de marketingwereld die AI niet afdoet als "de nieuwste hype" kan hier iets uit leren. 

Taal

De opleiding en de presentatie worden gegeven in het Engels.

Gerelateerde Training 24/7 opleiding

Als aanvulling of voorbereiding op deze Master Class raden we u aan om volgende video-opleiding te bekijken:

Schedule

On Wednesday 20 March:
9:30 - 12:30
Dennis Lippens Professor Digital Marketing at HOGent

Programma

Speakers

  1. Dennis Lippens

    Dennis Lippens

    Professor Digital Marketing at HOGent

    For a decade Dennis Lippens has been focusing on digital marketing and for the past 2 years on artificial intelligence. Under the new brand 'Lean Mean Learning Machine', he shares his AI knowledge and provides AI services.

    At the HoGent, Dennis tells Gen X'ers during classes about the assets and dangers of TikTok, why email marketing is still alive and kicking, and scares them with stories about AI.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | mediapartner: Gratis. De deelnameprijs is inbegrepen in de jaarlijkse lidmaatschapsbijdrage van uw bedrijf.
  • UBA-lid | expertisepartner: € 160 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 320 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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