60 minutes: How to build a winning price strategy?
Om in te spelen op de noden van onze leden organiseert UBA 3 sessies rond brand challenges.
Introduction
In het licht van de huidige economische context is het nog nooit zo belangrijk geweest om expertise op te bouwen en de belangrijkste commerciële hefbomen te activeren om jouw topline inkomsten & winsten te beschermen en te stimuleren.
Neem deel aan deze sessie over het belang van prijsstelling als de #1 hefboom die winstgevendheid beïnvloedt. Simon-Kucher geeft inzicht in hoe je een strategisch prijskader opbouwt dat in lijn is met de bereidheid van klanten, consumenten & shoppers om voor je producten en diensten te betalen, en de markt optimaal activeert. Er worden voorbeelden en best practices besproken over de volgende onderwerpen:
- Consumer pricing & willingness-to-pay
- Customer pricing, including pricing frameworks & governance models
- Commercial trade terms
Schedule
Antoine Methens Senior Manager at Simon-Kucher & Partners
Programma
Speakers
-
Antoine Methens
Senior Manager at Simon-Kucher & PartnersAntoine Methens is a Senior Manager at Simon-Kucher’s Brussels office and has five years of experience in the consumer goods sector. He leads B2C projects in Belgium and is a member of Simon-Kucher’s Consumer Goods & Retail practice.
Antoine holds an engineering degree and completed the CEMS Master’s in International Management at the Louvain School of Management.
-
Peter Speltinx
Partner at Simon-Kucher & PartnersPeter Speltincx is a Partner at Simon-Kucher’s Brussels office. He has more than 20 years of consulting experience, having previously held roles at Roland Berger, L'Oréal and Procter & Gamble.
Peter leads B2C projects in Belgium and is a member of the firm’s global Consumer Goods & Retail practice.
He supports leading consumer goods companies in sales and marketing topics, ranging from growth strategy and strategic pricing to optimising commercial conditions, portfolio strategies and other Revenue Growth Management areas.
Peter holds a degree in Business Engineering from the Solvay Business School.
Register
Sorry, the registration period is over.
Prices
- Deelname is exlusief voor UBA-leden.
- UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap.
- UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.
Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.
Cookies on this website
This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.