Spotlight on Customer Experience Event by Kantar & UBA
A benchmark of meaningful difference in CX
For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.
Introduction
The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:
- Execution – the functional elements
- Connection – the on-going relationship
- Emotion – the more human aspects of such a relationship
Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.
Highlights
- Opening Keynote: Discover how to make a meaningful difference in customer experience with insights from Steven Van Belleghem, a renowned thought leader in customer-centric strategies.
- Study Insights: Gino De Vooght, Director of CX at Kantar, will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
- Inspiring Cases: Learn from the real-world experiences of leading brands like Ikea and Argenta, who are at the forefront of delivering exceptional customer experiences.
Schedule
Welcome
Opening keynote by Steven Van Belleghem
Presentation of the CX Benchmark study and its key insights by Kantar
Break
Karel Peersman Manager Merk & Campagnes at Essent.be
Esther Hendrickx Customer Experience Expert at Argenta
Presentation of 2 CX cases by Ikea & Argenta
Q&A
Networking lunch
Speakers
-
Esther Hendrickx
Customer Experience Expert at Argenta10 years at Argenta within process management, business analysis, strategic marketing, and customer experience. Esther works within the team ‘’Family & Protection” that focusses on the products and customer experience of daily banking and insurances. As a Customer Experienc... -
Gino De Vooght
Director CX at Kantar Insights NVGino began his career as an academic researcher in cognitive psychology before transitioning to market/consumer research. Driven by a passion for understanding human behavior, perception, and decision-making, Gino, as CX Research Director at Kantar, provides clients with actionable insights and a... -
Karel Peersman
Manager Merk & Campagnes at Essent.be6 years at Argenta within the Marketing & Sustainability department. As Manager Brand and Campaigns he and his team are responsible for developing and monitoring the Argenta brand, commercial customer communication and setting up all branding & performance campaigns. -
Steven De Smet
Head Of Customer Experience Belux at IkeaSteven is a values driven professional with over 20 years of experience in marketing, communication and CX for high profile consumer brands. He has had the pleasure of working with brands like Black&Decker, Sony, and is currently Customer Manager for IKEA in Belgium. He ... -
Steven van Belleghem
Speaker at Nexxworks & SnackbytesSteven has several international bestsellers to his name: ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and in 2020, ‘The Offer You Can’t Refuse’ was released. His passion is to inspire about the...
Register
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Prices
Free of charge
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