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Spotlight on Customer Experience Event by Kantar & UBA

A benchmark of meaningful difference in CX

For 20 years, the CX Benchmark study has set the standard for evaluating customer experiences in France. This year, we are excited to bring this invaluable study to Belgium, assessing the quality of customer experience across 64 brands from 14 diverse sectors.

Introduction

The CX Benchmark study uncovers what it takes to deliver the ultimate customer experience. Three pillars have been identified as crucial:

  • Execution – the functional elements
  • Connection – the on-going relationship
  • Emotion – the more human aspects of such a relationship

Businesses that excel in these three dimensions also create a meaningfully different experience for their customers. This is further supported by Kantar BrandZ learnings, which show that brands are built through experience by consistently delivering on their promise over and over again.

Highlights 

  • Opening Keynote: Discover how to make a meaningful difference in customer experience with insights from Steven Van Belleghem, a renowned thought leader in customer-centric strategies.
  • Study Insights: Gino De Vooght, Director of CX at Kantar, will unveil the key findings of the CX Benchmark study, providing you with a comprehensive understanding of the current customer experience landscape.
  • Inspiring Cases: Learn from the real-world experiences of leading brands like Ikea and Argenta, who are at the forefront of delivering exceptional customer experiences.

Schedule

On Tuesday 24 September:
9:00 - 9:30

Welcome

9:30 - 10:00
Steven Van Belleghem Founder at Nexxworks & Snackbytes

Opening keynote by Steven Van Belleghem

10:00 - 11:00
Gino De Vooght Director CX at Kantar Insights NV

Presentation of the CX Benchmark study and its key insights by Kantar

11:00 - 11:15

Break

11:15 - 11:45
Steven De Smet Head Of Customer Experience Belux at Ikea
Karel Peersman Manager Merk & Campagnes at Essent.be
Esther Hendrickx Customer Experience Expert at Argenta

Presentation of 2 CX cases by Ikea & Argenta

11:45 - 12:15

Q&A

12:15 - 13:15

Networking lunch

Speakers

  1. Esther Hendrickx

    Esther Hendrickx

    Customer Experience Expert at Argenta

    10 years at Argenta within process management, business analysis, strategic marketing, and customer experience.

    Esther works within the team ‘’Family & Protection” that focusses on the products and customer experience of daily banking and insurances. As a Customer Experience Expert she is responsible for optimizing customer experiences, by listening to customers, identifying their needs and translate them concretely into appropriate strategic policies and actions.

  2. Gino De Vooght

    Gino De Vooght

    Director CX at Kantar Insights NV

    Gino began his career as an academic researcher in cognitive psychology before transitioning to market/consumer research. Driven by a passion for understanding human behavior, perception, and decision-making, Gino, as CX Research Director at Kantar, provides clients with actionable insights and advice to foster business growth through a Customer Experience Strategy that remains true to the brand and creates a meaningful difference.

  3. Karel Peersman

    Karel Peersman

    Manager Merk & Campagnes at Essent.be

    6 years at Argenta within the Marketing & Sustainability department. 

    As Manager Brand and Campaigns he and his team are responsible for developing and monitoring the Argenta brand, commercial customer communication and setting up all branding & performance campaigns.

  4. Steven De Smet

    Steven De Smet

    Head Of Customer Experience Belux at Ikea

    Steven is a values driven professional with over 20 years of experience in marketing, communication and CX for high profile consumer brands.  He has had the pleasure of working with brands like Black&Decker, Sony, and is currently Customer Manager for IKEA in Belgium.  He firmly believes in a holistic and purpose led approach to brand building.

  5. Steven Van Belleghem

    Steven Van Belleghem

    Founder at Nexxworks & Snackbytes

    Steven has several international bestsellers to his name: ‘The Conversation Manager’, ‘When Digital Becomes Human’, ‘Customers the Day after Tomorrow’, and in 2020, ‘The Offer You Can’t Refuse’ was released. His passion is to inspire about the customer experience of the future. Steven believes that entrepreneurs can only touch the hearts of their customers if they approach them empathetically and as human beings. This can be achieved by playing the long-term game and using new technology with common sense. Success is a logical result of this approach.

    As an international keynote speaker, Steven has delivered over 1,500 presentations in 45 different countries. No wonder his YouTube channel has nearly 25,000 subscribers.

Register

Sorry, the registration period is over.

Prices

Free of charge

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