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Wat is de impact van AI op search marketing en search engines?

Ontdek hoe artificiële intelligentie search marketing transformeert en hoe generatieve AI de toekomst van search engines beïnvloedt.

French Dutch English Exchange Community
When 3 October 2024
09:30 - 13:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Artificiële intelligentie beïnvloedt alle aspecten van marketing, ook search marketing. Tijdens deze Exchange Community Data & Technology bespreken we samen, adverteerders en experten, hoe AI en generatieve AI zoekmachines en het gebruik ervan beïnvloeden.

Daarnaast komen de voor- en nadelen van AI voor SEO en SEA aan bod alsoook hoe andere tools een alternatief kunnen vormen voor Google.

Kortom, ontdek tijdens deze sessie hoe AI de spelregels van zoekmarketing herschrijft en welke kansen en uitdagingen dit met zich meebrengt voor jouw merk.

Reeds bevestigde sprekers en presentaties:

  • What is the impact of generative AI on search engine ? 
    • Corentin Donneaux, SEO Lead, Universem  
  • Risks and opportunities of AI on SEO and SEA 
    • Charlie Deschamps, Business & Operations Director, Semetis 
  • Discovering a new era in Search
    • David Grunewald, Pluginto AI

Deze sessie is gratis en exclusief voor UBA-merkenleden. Mis deze kans niet om op de hoogte te blijven van de laatste trends op het gebied van search marketing en AI, en om in gesprek te gaan met experten. 

Speakers

  1. Charlie Deschamps

    Charlie Deschamps

    Business and Operations Director at Semetis
  2. Corentin Donneaux

    Corentin Donneaux

    Head of SEO at Universem
  3. David Grunewald

    David Grunewald

    Founder at Pluginto.ai

    David brings over 25 years of experience in advertising and marketing, where he has acted as a catalyst for technological transformation in various strategic and managerial roles.
    He is also a transformative lecturer in digital strategy and advertising at institutions such as ULB, ICHEC and the European Communication School. For a decade, he has equipped the next generation of marketers with cutting-edge trends and tools.
    After completing the MIT programme AI implications for business strategy in 2023, he founded Pluginto.ai with a mission to empower organisations and individuals to leverage AI as a competitive advantage.
    Using a methodology developed at MIT, Pluginto.ai offers strategic guidance and tailored workshops to foster an AI-centric culture, unlocking new levels of efficiency and growth.

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Prices

De UBA Exchange Communities zijn geprivilegieerde momenten waarop adverteerders en experten specifieke actuele onderwerpen bespreken en ervaringen uitwisselen. Deelname is gratis en exclusief voor UBA- merkenleden. Het delen van ervaringen staat centraal.

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