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60 minutes: Kan AI helpen in het weerspiegelen van de diversiteit binnen de samenleving?

Om in te spelen op de noden van onze leden organiseert UBA 3 online sessies over artificiële intelligentie. 

English 60 minutes
When 4 December 2024
12:00 - 13:00

Introduction

Onze samenleving verandert voortdurend op vlak van leeftijdsopbouw, genderrollen, etnische diversiteit, gezinsstructuur,.... Goede marketing weerspiegelt de samenleving en de cultuur. Wetenschappelijke studies hebben immers de commerciële voordelen van inclusieve marketing aangetoond. Maar weerspiegelt marketing echt onze moderne samenleving? Hoe kan AI ons helpen om tekorten te identificeren, of om content te creëren die beter aansluit bij onze diverse wereld?

Tijdens deze sessie van 60 minuten deelt Johan van Mol, specialist in het gebruik van technologie voor positieve verandering in de marketingindustrie, zijn inzichten over maatschappelijke veranderingen en hoe AI en technologie zowel kansen als uitdagingen bieden voor inclusieve en diverse marketing.

Schedule

On Wednesday 4 December:
12:00 - 13:00
Johan van Mol Strategy Dir at Wunderman

60 minutes

Speakers

  1. Johan van Mol

    Johan van Mol

    Strategy Dir at Wunderman
    Johan van Mol

    Johan van Mol

    Strategy Dir at Wunderman

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  • Deelname is exlusief voor UBA-leden.
  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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