In this training, you will learn how to create a strategic sales plan that not only provides direction, structure, and motivation for your sales team but also helps build long-lasting customer relationships.

The program combines strategic models with hands-on exercises, enabling you to develop a complete sales plan and implement it within your organization.

Strategic Foundations and Theory

The training is entirely dedicated to building a solid strategic foundation for your sales plan. You will learn essential concepts like SWOT analysis and the OGSM² model, which help you understand your market situation, set clear goals, and formulate an action plan. We delve into the strategic principles of an effective sales strategy:

• Actionable Strategy: How to develop a strategy that is not only ambitious but also practical and motivating for your team?
• Market Analysis and Customer Segmentation: The importance of identifying your most valuable customers and segmenting your market for maximum results.
• Common Pitfalls: We discuss frequent mistakes in developing a sales plan and how to avoid them to lead your team efficiently.

The day is interspersed with interactive exercises and real-life examples, allowing you to apply theory directly to your specific situation. By the end of the day, you’ll have a clear understanding of how to translate a business strategy into a goal-oriented sales plan.
We also look at how to ensure a motivated and high-performing sales team where trust, accountability, and achieving results go hand in hand.

Optional: Practical Development and Implementation

A half-day follow-up workshop will be offered a few weeks after the training, if there is enough interest. This session focuses entirely on the practical application of theory. You will work on a realistic case study where you apply the models and strategies from the first day:

• SWOT and OGSM² in Practice: Learn how to use these powerful models to create a concrete sales plan that is easy to monitor and adjust.
• The 1-Page Sales Plan: Develop a complete sales plan that contains the key objectives, strategies, and metrics on a single page, ready for implementation.

What will you learn?

This training ensures that you not only think strategically but can also motivate and engage your team to act in a results-oriented way, preparing your team and organization for sustainable sales growth.

After the basic training, you will have:

• An in-depth understanding of strategic sales principles and how to translate them into an action-oriented plan.
• Tools and templates to monitor and adjust your long-term sales strategy.

After the optional workshop, you will have:

• A concrete, actionable sales plan focused on growth AND team motivation.

For whom?

For every sales professional, entrepreneur, manager, or director who wants to develop a sales plan for their team that truly works.

Language

The training will be given in Dutch, and the slides will be in English.
Participants may respond in the language of their choice.