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Getting started with ChatGPT for marketing

How can marketers start using AI and ChatGPT effectively?

Master Class English Online
When 15 January 2025
13:30 - 15:00

Introduction

This course introduces marketers to the basics of AI in marketing, focusing on the practical use of ChatGPT. Participants will explore ChatGPT, learn about custom instructions, and understand the fundamentals of prompting. The session covers how to work hands-on with ChatGPT to enhance your marketing tasks, and provides a practical blueprint with prompts and automation strategies.

What will you learn?

  •  Explore the possibilities of working with AI.
  • Understand the basics of ChatGPT and its applications in marketing.
  • Learn to create effective prompts for marketing tasks.
  • Discover automation opportunities with ChatGPT.
  • Gain practical tips for integrating AI into daily marketing workflows.

For whom?

Marketing managers, digital marketers, CMO’s, and everyone interested in understanding practical AI cases in marketing.

Prerequisites:

None. Training suitable for beginners.

Language

The training will be given in English, and the slides will be in English.
Participants may respond in the language of their choice.

Schedule

On Wednesday 15 January:
13:30 - 15:00
Eveline Smet CEO at The Growth Agency

Online Master Class

  • Introduction to AI in marketing.
  • Exploring the possibilities of AI.
  • Overview of AI tools available.
  • Deep dive into ChatGPT.
  • Differences between free and paid versions.
  • Custom instructions and prompting basics.
  • Identifying tasks for automation and enhancement.
  • Key considerations when working with AI.
  • Blueprint of prompts and automations.
  • Q&A session

Speakers

  1. Eveline Smet

    Eveline Smet

    CEO at The Growth Agency

    Eveline Smet is the CEO of The Growth Agency, an AI-powered growth marketing agency with 15 years of experience in data-driven marketing, automation, and performance marketing.

Register

Sorry, the registration period is over.

Prices

  • UBA member | brand member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | media member: Free. The participation fee is included in your company's annual membership contribution.
  • UBA member | expertise member: € 160 (excl. VAT)
  • Standard: € 320 (excl. VAT)

This training is given online via Teams. Register to participate, and you will receive further instructions by email.

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