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Gaming and esports in marketing

How to integrate gaming, esports and streaming into your marketing strategy?

Master Class English
When 10 October 2025
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Step into the world of gaming and esports, where players and their fans dive into wild adventures and create unforgettable memories with friends. 

In this UBA Master Class, we explore how brands and companies can target the gaming and esports space beyond traditional sponsorships or offering light entertainment through branded games. 

We’ll dive into strategies that allow meaningful engagement with gamers and their communities—without disrupting their experience or bombarding them with ads during their favourite pastime. 

Experts from Unlocked will share what works and what to avoid if you want to successfully enter the gaming market. 

Special focus will also go to the streaming landscape, collaboration opportunities, what defines a successful campaign, and the tools available to measure and report impact.

What will you learn?

By the end of this session, participants will understand how brands and companies can operate effectively in the world of gaming, esports and streaming. They’ll gain hands-on knowledge to develop successful campaigns, with a focus on collaboration, value creation, and performance tracking.

For whom?

This session is tailored for marketing professionals and brand strategists looking to connect with Gen Z and Millennials through their favourite forms of entertainment.

Language

The training and presentation will be conducted in English.
Participants may respond in the language of their choice.

Speakers

  1. David Segers

    David Segers

    Sales Strategy Manager at Spacefwd

    Born in Belgium but raised on the internet, he considers himself a tech-savvy pioneer with excellent professional relationships in the fast-growing gaming and esports market.

Register

Sorry, the registration period is over.

Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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