Legal aspects of AI in content creation and advertising
How to navigate copyright and legal risks when using AI to create communication assets?
Introduction
As AI tools become an integral part of the creative and operational workflows in advertising, it is important for professionals to understand the legal and ethical implications, especially when these tools are used to generate content and communication assets.
This session will provide a practical overview of the current legal landscape surrounding AI-generated content, intellectual property, data usage, and ethical challenges within the advertising sector. With a particular focus on copyright and ownership issues in content creation, it will help professionals navigate the risks linked to using AI in campaigns.
Through concrete examples, recent case law, and best practices, participants will gain a clear understanding of what is authorised, what carries risk, and which areas remain ambiguous.
What will you learn?
- Understand the legal risks associated with AI-generated content.
- Be familiar with IP ownership issues related to AI-created works.
- Recognise privacy and data protection challenges linked to AI use.
- Learn how to mitigate legal exposure when deploying AI tools in advertising campaigns.
For whom?
- Marketing, content and communication managers.
- Creative professionals (copywriters, designers, creative directors).
- Legal and compliance teams.
Level
Related Training: 24/7 videos
As a supplement or preparation for this Master Class, we recommend watching the following video trainings:
Language
The training and presentation will be conducted in English.
Participants may respond in the language of their choice.
Speakers
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Beatrijs Dewijngaert
Associate at AdaStoneBeatrijs is an Associate at AdaStone, a Brussels-based law firm active in the Advertising & Communication, Media & Entertainment, and Data & Technologies sectors. The TMT department and IP practice are renowned and highly regarded by clients for their deep industry knowledge, regulatory expertise, and understanding of sector-specific concerns. Beatrijs works daily with clients from several key IP sectors, including broadcasters, producers, advertisers, and sports organizations, leveraging her knowledge to provide legal support.
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Katrien Maris
Managing Associate at AdaStone Law FirmKatrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters.
Register
Sorry, the registration period is over.
Prices
- UBA member: Free. The participation fee is included in your company's annual membership contribution.
- Standard: € 320 (excl. VAT)
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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