Data collaboration is gaining traction fast across all industries. As Martech reaches a critical tipping point, we’re seeing breakthroughs in how data can be shared securely and used more intelligently. At the heart of this evolution lies the concept of data clean rooms — controlled environments that enable brands and their partners to cross-reference, analyse or monetise their data while maintaining privacy and compliance.
This Master Class will guide you through the rapidly changing landscape. You’ll understand why data clean rooms are becoming essential for marketers and how they support smarter decisions through better targeting, measurement and insight. We’ll explore the technologies that make it possible, the ecosystem shaping this trend, and the practical challenges and opportunities involved.
What will you learn?
Understand data clean rooms by exploring the context, ecosystem, challenges, key success factors, data-sharing technologies, best practices and use cases.
Context & Definition
Introduction: understanding data collaboration.
Definition: understanding data clean rooms .
Discovering the market
Key players and ecosystem.
Technological panorama.
Focus by technological players.
Brand’s journey toward clean rooms.
Consumer insights & research
The state of consumer data.
Retail media & data collaboration: data usage and case studies.
Focus on building customer centric strategies.
Legal issues
For whom?
Marketing Manager, Media manager, Data manager, CRM manager and anyone interested in data collaboration and data cleanroom.
Language
The training and presentation will be conducted in English. Participants may respond in the language of their choice.
Speakers
Annemien Schipper
Data Driven CRM Strategy & Activation at Numberly
Annemien Schipper operates at the intersection of CSR, tech, marketing and digital, where innovation meets impact. As an Account Director, she drives revenue growth, develops strategic partnerships and delivers measurable results, not only for financial performance, but also for people and the planet.
Passionate about building strong brands, data-driven strategies and sustainable initiatives, she specialises in key account management, business expansion and the leadership of multidisciplinary teams. Whether it involves designing impactful marketing campaigns, leveraging emerging technologies or implementing ambitious CSR strategies, she helps her clients achieve their goals while staying ahead of the market.
She believes in the power of relationships, analysis and execution. She doesn’t simply manage accounts, she builds lasting partnerships that open the door to new opportunities and positive impact.
Loukas Kozonis
Head of Programmatic CRM at Numberly
With more than 10 years of experience within Numberly, Loukas leverages his deep technical and operational expertise of data strategy to support clients across numerous industries and geographies. An expert in the fields of Retail Media & Data Collaboration, he has led several groundbreaking projects for leading brands, helping them to shape their data ecosystem.
Register
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UBA member: Free. The participation fee is included in your company's annual membership contribution.
Standard: € 320 (excl. VAT)
This training will be held online via Teams and will not be recorded. Register to participate, and you will receive further instructions by email.
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