Communication Management College - Herfstcyclus 2018
De UBA Academy organiseert sinds 2008 het zeer gewaardeerde Communication Management College. Dankzij deze opleiding kunnen jonge adverteerders op korte termijn doeltreffend presteren in hun nieuwe functies.
Brand Building College
When27 September 201818 October 20188 November 20186 December 20189 January 2019
Bruno held the position of Director at Carat from March 2014 to January 2018, after which he became a Senior Consultant at Emakina Insights & Consulting until early 2020. During this period, he developed Polaris, a research and marketing advisory department within the media agency Space. Previously, he was responsible for deepblue, which he established in 2007 within Dentsu Aegis, after developing Carat Expert and gaining experience at both agencies and advertisers.
Specialized in research, Bruno is a regular speaker at various trade associations and gives lectures at institutions including Commpass and IHECS. He has a deep-seated passion for research fields.
Fons Van Dyck
Managing Director at Think BBDO
Hans Cools
Business & Brand Strategy at Moore
Kristin Verellen
Co-creation & Change Coach at Peel The Onion
Nicolas De Bauw
Chief Executive Officer (ceo) at TBWA
Patrick De Pelsmacker
Gewoon hoogleraar Marketing at Universiteit Antwerpen
Pierre Mathelart
Marketing & Communication Consultant at ARYKANDA
Stephan Smets
CCO Communicatiedirecteur at Engage BBDO
Stéphane Buisseret
CEO at AIR
Sylvie Dewaele
Chief Strategy Officer (CSO) at TBWA Belgium at TBWA
Tom De Ruyck
Chief Growth Officer & Partner at Human8
Tom is Managing Partner & Head of Consumer Consulting Boards at Human8, in charge of Human8 's global activities in terms of community research: thought leadership, steering innovation and business development. Next to his work at Human8, Tom is guest lecturer at the Vlerick Business School (Belgium) & TiasNimbas (the Netherlands) and Adjunct Professor at IESEG School of Management (France) & EHSAL Management School (Belgium). He is also Co-founder & President of the Belgian research association CUBE. Leading in-depth workshops and chairing research events (a.o. for MOA, CUBE, MRS & ESOMAR) is among his favorite activities.
Veerle De Vos
Marketing Consultant & Coach at Faith in Fools
Veerle De Vos is a seasoned professional with over 20 years of leadership experience in the communications sector, where she served as managing partner at mortierbrigade. As a visionary entrepreneur, she proudly leads Faith In Fools, a company fully dedicated to promoting new leadership.
Driven by a passion for personal development, Veerle is also a certified NLP coach. As a business coach, she has made a lasting impact by helping transform Publicis Groupe Belgium into both a "Best place to work" and a "Great place to work".
Veerle’s style is powerful, playful, interactive and inspiring. Her mission is to support emerging leaders in turning their dreams and ambitions into reality.
Yves De Voeght
Project Leader at Coca-Cola
Prices
Deelname: opleiding uitsluitend voor adverteerders
Gratis voor UBA-leden
3.000 € (excl. btw) voor niet-leden
Inschrijvingsvoorwaarden
De opleiding is uitsluitend voor adverteerders.
Deelname is gratis voor UBA-leden.
Elk bedrijf mag 1 medewerker per jaar inschrijven.
Bedrijven die een lidmaatschapsbijdrage betalen die hoger ligt dan 3.000€/jaar mogen 2 medewerkers per jaar inschrijven, dus 1 medewerker per cyclus (lente en herfst).
Kandidaten mogen maximaal 3 jaar ervaring hebben in communicatie.
Het aantal deelnemers per sessie is beperkt tot 35 personen.
De regel is : “First come, first served”. Uit respect voor de mensen die we moeten weigeren omwille van plaatstekort, vragen we de deelnemers zich te engageren voor het volledige programma (d.w.z. alle 5 sessiedagen aanwezig zijn).
Enkel deelnemers die alle sessies gevolgd hebben, ontvangen na afloop een certificaat.
Het diploma "The Principles of Communication" is een bekroning voor iedereen die het volledige programma gevolgd heeft en bovendien slaagt voor een eindwerk, dat mondeling voor een jury verdedigd wordt.
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