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Neuromarketing (nl)

Hoe kunnen verschillende neuromarketing technieken in de praktijk ingezet worden?

Master Class
When 3 March 2020
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

new.pngHoe kunnen verschillende neuromarketing technieken in de praktijk ingezet worden? 

Neuromarketing is reeds jaren zeer populair in de US en andere landen maar begint pas recent op te komen in landen zoals België. 

Welke technieken bestaan er om in ons onderbewuste te kijken en hoe kunnen deze worden toegepast in de praktijk?

Pedagogische doelstellingen 

  • Overzicht van het Neuromarketing landschap
  • Neuromarketing theorie en overzicht van de verschillende technieken
  • Een idee van hoe deze technieken kunnen worden toegepast
  • Neuromarketing toepassingen & cases
  • Uw ‘klassiek’ marktonderzoek aanvullen met neuromarketing onderzoek

Wat leert u bij deze sessie?

  • Neuromarketing crash course (theorie)
  • Neuromarketing toepassingen & cases
  • Praktische toepassingen

Voor wie?

  • Brand & Strategy managers 
  • Market Intelligence
  • Researchers
  • Marketing Communications

Niveau

Beginner, geen specifieke voorkennis of ervaring met deze doelgroep wordt verwacht

Taal

De slides van de opleiding zijn in het Engels. 
De Master Class wordt gegeven in het Nederlands.

Schedule

On Tuesday 3 March:
13:30 - 13:45

Onthaal

13:45 - 17:15
Marc Van Hulle Head of computational neuro-science at KU Leuven
Yorick Vingerhoets Account Executive & Consultant at Mindspeller

Programma

  • Neuromarketing crash course (theorie)
  • Neuromarketing toepassingen & cases
  • Praktische toepassingen

Speakers

  1. Marc Van Hulle

    Marc Van Hulle

    Head of computational neuro-science at KU Leuven
  2. Yorick Vingerhoets

    Yorick Vingerhoets

    Account Executive & Consultant at Mindspeller

Register

Sorry, the registration period is over.

Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. 

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur.

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