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Consumer Insights: The Ethnic Consumer (nl)

Hoe kunnen we de multiculturele consument beter begrijpen en bereiken?

Master Class
When 14 January 2020
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

new.pngHoe kunt u deze consument begrijpen en bereiken?

  • 1/5 van de Belgen heeft een migratieachtergrond of minstens één ouder met buitenlandse geboortenationaliteit
  • deze multiculturele consumenten vertonen ander consumentengedrag en wensen anders getarget te worden
  • Éen van de verschillen is het gedrag tijdens Westerse sleutelmomenten (Kerstmis, Pasen,…) vs het koopgedrag tijdens andere multiculturele sleutelmomenten (Chinees nieuwjaar, Rammadan, Offerfeest...)

Vaak wordt deze diversiteit vergeten én onderschat, waardoor bedrijven en merken vandaag heel wat kansen laten liggen.

Leerdoelen

  • Inzichten verkrijgen in het shoppingedrag van de etnische consument
  • Definiëren van opportuniteiten mbt deze consument
  • Concrete en praktische DYI tips om met de inzichten aan de slag te gaan

Voor wie?

Marketing, Market research

Niveau

Beginner

Taal

De slides van de opleiding zijn in het Engels. 
De Master Class wordt aan de basis gegeven in het Nederlands.

Schedule

On Tuesday 14 January:
13:15 - 13:30

Onthaal

13:30 - 17:00
Fatima Llouh Strategist at LDV United

Programma

  • Perceptie-scan: hoe wordt de etnische consument gepercipieerd?
  • Realiteit: facts & figures
  • Inzichten in de ‘why’s’ van de etnische consument met betrekking tot voeding, mode en reizen
  • Nieuwe-perceptie vorming: wat betekenen de inzichten concreet voor uw bedrijf/organisatie?

Speakers

  1. Fatima Llouh

    Fatima Llouh

    Strategist at LDV United

Register

Sorry, the registration period is over.

Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. 

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur.

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