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Voice Marketing (fr)

Hoe het tijdperk van voicemarketing ingaan?

Master Class
When 20 January 2020
13:30 - 17:00
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

new.pngHoe het tijdperk van voicemarketing ingaan?

Wist u dat?

  • 70% van de eigenaars van een smart speaker gebruikmaakt van voice shopping
  • 668.000 Belgen (12,3%) al een smart speaker hebben • meer dan 30% van het klassieke mediaverbruik (tv & radio) evolueert richting smart speaker
  • 50% van alle zoekopdrachten tegen 2020 via spraak zal gebeuren
  • de merken een echte stemidentiteit zullen moeten ontwikkelen om zichzelf te onderscheiden van de concurrentie

Spraak is en wordt de volgende nieuwe disruptie met een positieve invloed op ons dagelijkse leven en een echt slagveld voor alle marketeers. Daarom organiseren UBA en WAVEMAKER samen een sessie over Spraak met de bedoeling om adverteerders meer uitleg te geven over deze nieuwe evolutie zodat ze dit voicemarketingtijdperk met kennis van zaken kunnen instappen.

In deze sessie leert u de theoretische en praktische basisprincipes van Voice Marketing om uw kennis verder te verdiepen en de juiste voicemarketingstrategieën voor uw merken te ontwikkelen.

Wat leert u bij deze sessie?

Na de sessie hebt u een duidelijk overzicht van hoe stemassistenten en smart speakers werken en welke mogelijkheden er voor u bestaan in het spraaktijdperk.

Voor wie?

Leden van Sales- en Marketingteams

Niveau

Beginner, u hebt geen technische kennis nodig om deze sessie bij te wonen.

Taal

De opleiding wordt gegeven in het Frans.
De slides van de opleiding zijn in het Engels.  
Deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Monday 20 January:
13:15 - 13:30

Onthaal

13:30 - 17:00
Damien D'Ostuni Head of Innovation & Activation at Wavemaker

Programma

Voice marketing

  • Stemassistenten & smart speakers
  • Story
  • Spraakapps
  • Eigenaars
  • Een app ontwikkelen

Uiteindelijke doelstelling: uw eigen spraakapp maken

Search Voice Marketing

  • Praktische toepassingen
  • Search Voice Marketing
  • E-commerce
  • Reclame
  • Actieve ondernemingen

Uiteindelijke doelstelling: specificaties voor contentoptimalisatie

Voice First

  • De kracht van Spraak
  • Bepaal de waarden van uw merk
  • Belang van de juiste stem
  • Emotionele link met stemmen

Uiteindelijke doelstelling: specificaties om uw eigen stem te maken

Speakers

  1. Damien D'Ostuni

    Damien D'Ostuni

    Head of Innovation & Activation at Wavemaker

Register

Sorry, the registration period is over.

Prices

UBA-leden: deelname is inbegrepen in het UBA-lidmaatschap. 

Niet-leden: 375 € (excl. BTW). Betaling na ontvangst van de factuur.

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