Speakers

1. 

   Bart Lombaerts

   Head of Content at SPYKE

   Bart Lombaerts co-founded the content marketing agency SPYKE together with Wouter Temmerman. In addition, he strives to help content marketing in Belgium reach its full potential. He teaches numerous training courses and guest lectures, and is a lecturer at the French-speaking communication school Ihecs. In 2016, he published Meaningful Marketing (LannooCampus), in which he shared his vision of the philosophy that, in his view, should underpin content marketing.

2. 

   Koen Denolf

   Managing Director at The Fat Lady

   Koen Denolf calls himself a ‘content prophet’, thanks to his ongoing dedication as a writer, thought leader, speaker, lecturer and vlogger in the field of content marketing. At his agency, The Fat Lady, he works as a content strategist.

3. 

   Michel Libens

   Managing Partner - CEO at Propaganda

   Michel Libens has over 20 years of experience at the intersection of publishing and marketing. He is the co-founder of Custo, the Belgian trade association for custom content and content marketing agencies.

   From 1999 to 2004, he served as Marketing & Sales Director at Wolters Kluwer. Since 2005, he has been Managing Partner and CEO of the content marketing agency Propaganda, a company that combines communication and marketing expertise with strong editorial skills.

   Michel Libens is also the co-author of Content Marketing: from marketer to publisher, a practical and comprehensive guide to content marketing.

4. 

   Wouter Temmerman

   Head of Content at SPYKE