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Employer Marketing

Hoe kan een bedrijf een sterker merk worden van binnenuit?

Master Class Dutch
When 20 January 2022
13:30 - 16:30

Introduction

Van goed bedrijf naar sterk merk!
Wat is employer branding? Wat is internal branding?

Bedrijven zijn veel bezig met branding en sociale media. Maar wat is dat nu precies, een merk? En wat kan u ermee binnen uw bedrijf?

In deze Master Class leert u hoe u uw merk kan laten leven zonder groot marketingbudget.

Topics

  • Hoe zorgt u ervoor dat uw bedrijf zich onderscheidt van de andere?
  • Het succes van internal branding: medewerkers als mede-merkers!
  • Internal branding = employer branding

Na het volgen van deze opleiding

Weet u hoe een bedrijf een sterker merk kan worden van binnenuit. Wij noemen dit “internal branding”. En zonder internal branding kan u geen sterke employer branding bouwen.

Voor wie?

Voor HR, voor professionele merkbouwers en eigenlijk voor iedereen in het bedrijfsleven. Zeker marketeers kunnen veel inspiratie opdoen.

Niveau

Advanced

Taal

De opleiding wordt gegeven het Nederlands, de slides zijn in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Gerelateerde opleiding

Op 15 februari 2022 wordt een gelijkaardige opleiding gegeven in het Frans (Employer Branding, Gladys Fontaine) 

Ik had gerust nog een paar uur kunnen blijven zitten, zo goed was de presentatie opgebouwd. De spreekster was echt geweldig. Ze stond open voor alle vragen. Ze is een uitstekend docente, heel enthousiast en gepassioneerd. - Addieri Isabelle, employer branding, ENGIE - 22/05/2019

Schedule

On Thursday 20 January:
13:30 - 16:30
Lucia Soetens Marketer-strategist & business leader at Business Markers

Programma

Speakers

  1. Lucia Soetens

    Lucia Soetens

    Marketer-strategist & business leader at Business Markers

    Lucia is an enthusiastic marketing strategist and business leader with 20 years of experience across various sectors. She began her career at Unilever, where she held multiple marketing and sales roles over 11 years. At Coca-Cola, she was responsible for Coke Light and several international projects. She then led Belgium’s most delicious brand, Côte d'Or, to multiple successes across the Benelux. In 2013, Lucia transitioned to the retail sector as Marketing Director for LolaLiza.

    Lucia is an ICF Certified Coach, a licensed Insights® Discovery Practitioner, and a LEGO® SERIOUS PLAY® facilitator. She is a member of several advisory boards and regularly gives guest lectures.

    Today, Lucia supports companies in developing their strategic plans, combining her conceptual talent and a strong dose of pragmatism with her passion for people engagement and effective communication.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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