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Legal Issues in Marketing

Hoe kan ik rekening houden met wettelijke aspecten binnen digitale marketing ?

Master Class French Dutch
When 10 May 2022
09:30 - 12:30

Introduction

Een communicatiecampagne bevat namen van bekende personen en hun afbeelding, auteursrechtelijk beschermde werken of content van andere rechthebbenden.  Uw team werkt aan een innovatieve communicatiecampagne ter promotie van alcohol, cosmetica, voeding.. en worstelt met de specifieke regelgeving hieromtrent. Er wordt op zoek gegaan naar een nieuwe branding maar de beschikbaarheid dient te worden geverifieerd.

Deze verschillende scenario’s zullen tijdens de master class besproken worden om inzicht en reflexen te creëren bij het creatief team die instaan voor de content van communicatiecampagnes.

Direct marketing

De master class heeft als doel in te gaan op de GDPR-basisprincipes in het kader van direct marketing en hoe een bedrijf verschillende processen kan implementeren om een zeker niveau van compliance te bereiken in de ad-tech sector.

Na het volgen van deze opleiding

  • kan u zelf beoordelen of uw direct marketing acties in overeenstemming zijn met de geldende regels aangaande privacy
  • zal u de juiste reflexen hebben bij het creëren van creatieve content en kunnen voorkomen dat rechten van derde partijen, waaronder het recht op naam, recht op afbeelding, auteursrechten en merkenrechten, geschonden worden
  • bent u bewust van de specifieke regelgeving die van toepassing is op reclame met betrekking tot alcohol, voeding, cosmetica, …

Voor wie?

CMO, Marketingafdeling; Juridische afdeling.

Niveau 

Beginner/Advanced

Taal

De opleiding wordt gegeven in het Nederlands en Frans.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 10 May:
9:30 - 12:30
Agnès Maqua Partner at AdaStone
Katrien Maris Managing Associate at AdaStone Law Firm
Alice Portnoy Associate at AdaStone Law Firm

Intellectuele eigendomsrechten

auteursrechten, merkenrechten en het recht op afbeelding en naam: de principes en uitzonderingen in het kader van een commerciële communicatiecampagne
 

Regels met betrekking tot communicatie

over specifieke producten (alcohol, voeding, cosmetica, …) en specifieke doelgroepen (minderjarigen, stereotypes, …)
 

10 stappen voor GDPR compliancy

 

GDPR en direct marketing

zorg ervoor dat jullie campagnes compliant zijn
 

GDPR en opportuniteiten

master de nieuwste ad-tech trends en pas ze toe in overeenstemming met de regelgeving
 

Affiliate business

hoe het werkt en wat u moet weten over regelgeving

Speakers

  1. Agnès Maqua

    Agnès Maqua

    Partner at AdaStone
  2. Alice Portnoy

    Alice Portnoy

    Associate at AdaStone Law Firm
  3. Katrien Maris

    Katrien Maris

    Managing Associate at AdaStone Law Firm

    Katrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters.

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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