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Hoe zorg ik ervoor dat het digitaal ecosysteem goed wordt toegepast in mijn bedrijf?

Tijdens deze sessie bespreken we hoe data en digitaal ecosysteem de cohesie kunnen stimuleren en hoe belangrijk opleiding, veranderingsmanagement en experimenteren zijn in die dynamiek.

Introduction

Tijdens de Expert Community Data & Technology-sessie van 25 mei spraken we over het belang van het juiste digitale ecosysteem voor uw datastrategie.

Om verder te gaan, nodigen we u uit om tijdens deze Expert Community op 21 oktober de volgende vraag te bespreken: "Hoe zorg ik ervoor dat het digitaal ecosysteem goed wordt toegepast in mijn bedrijf?"

Het invoeren van een digitaal ecosysteem op basis van data veronderstelt een verandering in de cultuur en de organisatie van het bedrijf en de betrokken afdelingen, ook wel ‘digitale adoptie’ genoemd.

We zullen het hebben over het belang van het kunnen omgaan met verandering en het blijven experimenteren.

Bevestigde sprekers en presentaties:

  • Shaping a culture that supports your transformation, Joris Vermang, Partner at Unicorn and specialized in cultural transformation
  • Integration of agility in communication, Yves Wemers, Tribe Scrum Master at BNP Paribas Fortis, and Sid Van Alsenoy, Head of Communication Platforms and Performance at BNP Paribas Fortis
  • The Hands on keyboard approach and the importance of testing and experimentation, Nicolas Filatieff, Managing Director at Numberly, specialized in performance marketing

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De UBA Expert Communities zijn geprivilegieerde momenten waarop managers en experts specifieke onderwerpen bespreken om hun merken te helpen evolueren. Deelname is gratis en exclusief voor Adverteerders UBA-leden. Het delen van ervaringen staat centraal.

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