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#Parentfriendly Marketing

De doelgroep gezinnen bereiken in een veranderende advertentiewereld, hoe doe je dat?

Master Class Dutch
When 27 September 2022
13:30 - 15:00

Introduction

Een groot deel van de ouders vandaag doet het anders, en verwacht het anders. Die houding daagt de communicatie- en marketingsector uit tot een andere aanpak. En alsof dat niet al genoeg verandering is, staat ook de advertentiewereld hoe we hem kennen te wankelen op zijn grondvesten. Reclame maken buiten de klassieke tools voor een doelgroep waarvan je niet echt meer weet hoe je erbij scoort? Er zijn al gemakkelijkere opdrachten geweest. In deze opleiding leert u aan de hand van voorbeelden en cases hoe uw campagne impact kan hebben op  ‘New Generation Parents’.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Leerdoelen

  • U heeft meer inzicht over het gedrag en trends van ‘New Generation Parents’ 
  • U weet hoe u aan een succesvolle #parentfriendly campagne begint
  • U weet wat u moet doen om de respons van uw campagnes te verhogen bij gezinnen

Voor wie? 

Deze opleiding richt zich naar marketeers die betrokken zijn bij B2C-communicatie richting de doelgroep gezinnen

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 27 September:
13:30 - 15:00
Anne Cornut Owner at Maison Slash

Programma

  • U krijgt inzicht over ‘New Generation Parents’: wie zijn ze, wat doen ze, wat typeert hen?
  • U krijgt inzicht in de veranderende advertentiewereld specifiek voor gezinnen
  • U krijgt concrete tools voor een #parentfriendly campagne 
  • U begrijpt welke ingrepen helpen om de respons op uw campagne te verhogen bij gezinnen
  • U weet wat de do’s en don’ts zijn qua creatie en uitvoering
  • U leert meer over de impact van community marketing 

Speakers

  1. Anne Cornut

    Anne Cornut

    Owner at Maison Slash

Register

Sorry, the registration period is over.

Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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