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From cookieless to first party data compliance

Hoe kan je je cookie- en databeleid in regel stellen en hoe kan je je voorbereiden op een cookieless future?

Master Class Dutch
When 29 November 2022
09:00 - 12:00

Introduction

Het voorbije jaar is er vanuit Europa bijzonder veel aandacht gekomen voor het gebruik van cookies op websites. Privacy en gegevensbescherming worden immers steeds belangrijker. Je cookie en databeleid staat maar beter op punt, want controleorganen zoals de GBA worden er alleen maar strenger op. Daarnaast is er nog heel de problematiek van data export (naar de VS). Dat probleem van data export reikt véél verder dan alleen maar die ene beslissing die zegt dat Google Analytics illegaal is. Als marketeer sta je meer dan ooit voor een uitdaging om op een compliant manier je job uit te oefenen zonder daarbij in te boeten op efficiëntie en ROI.  Als straks de third party cookies verdwijnen worden first party data belangrijker dan ooit. Hoe kan je je hierop voorbereiden en waar moet je concreet op letten?

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Topics

  • We bespreken recente evoluties zoals de TCF boete, de Google Analytics boetes en GA4, Google Topics en het einde van third party cookies, …
  • We hernemen kort de basisregels rond cookie compliance
  • Je leert de regels van de kunst voor first party data compliance
  • Je krijgt inzage in de problematiek rond data export en leert hoe je daar in jouw bedrijf mee moet omgaan om je te wapenen voor klachten en boetes

Voor wie?

Online Marketeers, E-commerce managers,  Account en Project Managers in web en reclame agentschappen, Web developers, Juristen en DPO’s

Niveau

Beginner

Taal

De opleiding wordt gegeven het Nederlands, de presentatie is in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 29 November:
9:00 - 12:00
Bart Van den Brande Advocaat at Sirius Legal

Programma

Speakers

  1. Bart Van den Brande

    Bart Van den Brande

    Advocaat at Sirius Legal

    Bart Van den Brande is the Managing Partner of Sirius Legal, a law firm that has been fully dedicated to the digital economy in all its forms for over 12 years.

    Bart is a leading authority in data protection and privacy, advising clients on topics such as online marketing, e-commerce, data protection, and emerging technologies like IoT, AI, cryptocurrencies, and NFTs.

    He is a highly sought-after guest speaker at universities, colleges, events, and training programmes. Together with his team at Sirius Legal, Bart is known for his direct, pragmatic, and human approach to law, as well as for his practical and commercial expertise in the internet, media, and marketing industries.

    Bart also serves as a DPO (Data Protection Officer) for several companies and teaches future DPOs, including at the Data Protection Institute.

Register

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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