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Hoe meet, analyseer en evalueer ik mijn online aanwezigheid?

Master Class French
When 11 October 2022
13:30 - 17:00

Introduction

Hoe meet, analyseer en evalueer ik mijn online aanwezigheid?

Wilt u uw website optimaliseren om de doeltreffendheid ervan te verhogen? Wilt u de prestaties verbeteren, uw conversion rate de hoogte in jagen en uw omzet verhogen? 

Leer de gegevens die u met Google Analytics inzamelt correct te analyseren om uw online aanwezigheid te versterken. Controleer of de bezoekers van uw website tot uw doelgroep behoren, of uw marketingacties verkeer genereren en of uw communicatie haar doel bereikt. Ontdek hoe u actie onderneemt in 3 stappen en stel nog nauwkeurigere aangepaste rapporten op.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Na het volgen van deze opleiding

Je zult in staat zijn om :

  • Kunt u de doeltreffendheid van uw online aanwezigheid meten
  • Kunt u de prestaties van uw verschillende marketingacties evalueren
  • Kunt u uw beste verkeersbronnen herkennen
  • Kunt u het rendement van uw marketinginvesteringen en de doeltreffendheid van uw website evalueren
  • Kunt u aangepaste rapporten opstellen en beheren

Voor wie?

Deze opleidingscyclus is bedoeld voor professionals uit de marketing- en communicatiesector die hun online aanwezigheid willen analyseren en evalueren.

Niveau

Beginner

Taal

De opleiding wordt gegeven het Frans.

Schedule

On Tuesday 11 October:
13:30 - 16:30
Sébastien Piette Consultant & trainer at

Een analysestrategie ontwikkelen in 3 stappen

 

De prestatie-indicatoren in kaart brengen

 

Publiek van een website analyseren

  • Gedrag
  • Gebruikte technologie
  • Demografische gegevens
 

Verkeersbronnen analyseren

  • Zoekmachines
  • Directe bron
  • Sociale netwerken
  • Nieuwsbrief
 

Prestaties van de website analyseren

  • Bounce rate
  • Snelheid van de website
  • Inhoud van de website
 

Aangepaste rapporten opstellen en beheren

Speakers

  1. Sébastien Piette

    Sébastien Piette

    Consultant & trainer

    As a digital marketing consultant and trainer, Sébastien helps businesses grow through the power of the internet. A member of Generation Y, he offers tailored solutions for various business profiles, with a particular focus on SMEs.

    Sébastien manages multiple online advertising accounts for a wide range of clients and is recognised by Google as a 'certified AdWords specialist'. He advises brands on increasing their online visibility, driving more traffic to their websites, and improving the conversion rate of e-commerce platforms. To achieve this, he primarily relies on return on investment (ROI) and statistical analysis (Analytics). Additionally, he has a strong interest in marketing and communication for SMEs

Register

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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