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Streaming and esports

Wat is streaming and esports en hoe kan dit binnen marketing worden ingezet?

Master Class English
When 14 December 2022
13:30 - 17:00

Introduction

We blikken terug op de geschiedenis van streaming, en dan vooral van Twitch.

We bespreken de trends en werking van Twitch. Daarna vertellen we u op welke manieren u allemaal kunt communiceren via streamingdiensten, en we tonen u enkele voorbeelden van reclameformats voor merken.

Tot slot hebben we het over streaming in Frankrijk (zeer sterk ontwikkeld) en in België.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

Topics

  • Streaming : the concept
  • Gaming & esport​
  • Advertising codes (for the target audience)
  • Advertising formats (for the advertisers) 
  • The trends

Na het volgen van deze opleiding

De bedoeling is meer inzicht te krijgen in de oorsprong van streaming, het jargon, de doelgroep, de commerciële mogelijkheden en de marketingtrends.

Voor wie?

Iedereen die meer wil weten over streaming

Niveau

Beginner

Taal

De opleiding wordt gegeven het Engels, de slides zijn in het Engels.

Speakers

  1. Benjamin Meunier

    RMB, Twitch Expert

  2. Dimitri Lemmens

    Head Of Content at RMB

  3. Greg Carette

    RTBF, Expert Video Game et eSports

  4. Mathilde Van Parys

    RMB, Content & Creativity Manager

Register

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 140 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 280 (excl. BTW). Betaling na ontvangst van de factuur.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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