Brands in Recession : 10 quick wins to save on your media investments (by optimizing your contract)
Dit is de laatste sessie van 3 over het bouwen van merken in tijden van recessie.
Introduction
Als adverteerders weten we hoe volatiel de mediasector is. Dankzij het toepassen van enkele tips en tricks kan u beter streven naar financiële optimalisatie van uw communicatiebudget en leert u besparen op uw media-investeringen. In tijden van recessie en inflatie lijkt dit relevanter dan ooit.
fma Belgium is gespecialiseerd in financiële media-evaluaties en -audits. Met hun ruime ervaring in de Belgische mediasector assisteert fma adverteerders in een complex medialandschap.
De presentatie wordt gegeven in het Nederlands. We eindigen de sessie met een Q&A.
Schedule
Presentatie
Q&A
Speakers
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Geert Debruyne
ceo at fmaGeert began his career as an auditor at Arthur Andersen, where he was responsible for media and advertising agency accounts. He later joined one of his audit clients, Omnicom Media Group, as CFO. During that time, he also earned his MBA from Vlerick. After nearly a decade at OMG, he left his position as managing director to pursue his ultimate dream: starting his own business.
That business became a blend of two passions—media and auditing. In April 2009, he launched Financial Media Audit, which was rebranded and redesigned as fma in 2014. Today, the company operates in Belgium, the Netherlands, France, and since January 2018, also in Germany.
In a short time, fma Belgium has become a key reference on the Belgian market for media audits, audits of creative and other communication agencies, and guidance during media pitches.
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Prices
Deelname is exclusief en volledig gratis voor UBA-leden. Schrijf u dus zeker in voor deze unieke reeks.
Deze training wordt online via Zoom gegeven. U ontvangt verdere instructies per mail.
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