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Plan Efficiency - OGSM Advanced

Hoe een jaarplan van visie naar actie brengen ?

Master Class English
When 16 May 2023
13:30 - 16:45
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

Succesvol zijn door strategische keuzes te maken & de organisatie richting te geven. OGSM – Objective, Goals, Strategies, Measures - is een methodiek die u leert een business- of marketingplan te maken dat wél werkt. De methodiek werd intussen al wereldwijd succesvol toegepast door heel wat organisaties zoals NASA, P&G, Coca-Cola, ...

Topics

  • Het OGSM-model: quick recap + voordelen van een plan op 1A4 
  • Wat doe je vooraf (advanced): van Business & Market intelligence tot POWERSWOT 
  • Meerjarenplannen: door Transformation Mapping (3 tot 5 jaar) 
  • Cascadering met één of meerdere niveaus in je team: bedrijfsplan, afdelingsplan en persoonlijk plan  
  • OGSM is not enough: met Workstreams & Project charters naar de 10 essentiële vragen voor goed uitvoering. 
  • Priority matrix exercises: OGSM is not saying YES to all the things you can do or have to do. OGSM means saying NO to the 100 other good ideas there are. Van Junk over Low hanging fruit naar Home Runs en Big Bets 
  • Vergeet Balanced Scorecard: Opvolging met (eigen of cross-departementale) teams met  4D: DOEL Door DOEN Dashboard 
  • OGSM & Leadership: de 7 pitfalls  

Voor wie? 

Deze sessie richt zich op marketeers met ervaring, met (al dan niet gedeelde) langetermijnvisie-verantwoordelijkheden, die direct reports aansturen of meer en complexere verantwoordelijkheden hebben.

Het aantal deelnemers aan deze cursus blijft opzettelijk beperkt. Hierdoor kunt u maximaal bijleren, gebaseerd op een theoretische onderbouw gestaafd met praktische voorbeelden.

Niveau

Advanced

Taal

De opleiding wordt gegevens in het Engels.
De deelnemers kunnen reageren in de taal van hun keuze.

Schedule

On Tuesday 16 May:
13:30 - 17:00
Ides Ticket Business Marker at Business Markers

OGSM & management by objectives

  • De erfenis van Peter Drucker
  • OGSM als managementtechniek
  • Power SWOT
 

Objectives & Goals: DNA van sterke strategieën

  • Droom of ambitie
  • Durf te kiezen: vertaling van de droom in een objective
  • Scherpe definiëring goals
 

Strategies & Measures

  • Doelstellingen: keuze en richting
  • Criteria sterke en zwakke strategieën
  • Typerende voorbeelden
  • "Dubbele" measures
 

Zo creëert u draagvlak voor uw plan

  • D.I.T. is succes
  • Van visie naar actie
  • Voortgang en focus bewaren 

Speakers

  1. Ides Ticket

    Ides Ticket

    Business Marker at Business Markers

    Ides Ticket is the Managing Partner of Business Markers Belgium, a strategic consulting firm. He began his career as an Assistant Brand Manager at Procter & Gamble. In 2000, he joined The Coca-Cola Company, where he held roles such as Marketing Manager for Coca-Cola TM and Business Development Director. He later became General Manager at MTV Networks.

    Today, he supports both SMEs and multinational organisations in the operational implementation of their strategy, positioning, internal branding, and customer experience management. He drives transformation within organisations by combining strategic-conceptual thinking with hands-on execution.

    Beyond his daily role, Ides is a highly sought-after speaker, advisor at Vlerick for their KMO Excellence/Challenge programmes, guest lecturer at various universities, strategy trainer at IFBD, and member of multiple advisory boards.

Register

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: € 215 (excl. BTW). Betaling na ontvangst van de factuur.
  • Standaard: € 430 (excl. BTW). Betaling na ontvangst van de factuur.
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