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60 minutes: Trends in social media, The Big Social Shakeup

Om in te spelen op de noden van onze leden organiseert UBA dit najaar 3 sessies over belangrijke trends in 2023. Dit is de eerste sessie van 3.

English 60 minutes
When 26 January 2023
12:00 - 13:00

Introduction

Veel experten voorspelden dat 2023 een rollercoaster zou worden voor Social. Vooral voor adverteerders belooft het nieuwe jaar een cruciaal marketingmoment te worden. En ja hoor, de feiten zijn glashelder: budgetten die onder druk staan, een toenemende versnippering van het kanaallandschap, en mediaverzadiging.

Tegelijkertijd zien we een interessante verschuiving die marketeers moeten omarmen. De mogelijkheden op het vlak van onder andere makers, AI, marktplaatsen, organische contentdistributie zijn legio en dat hebben we allemaal te danken aan de big social shakeup.

Het jaarlijkse trendrapport van Ogilvy Social.Lab doet niet aan voorspellingen, maar biedt een inspirerende kijk op wat er beweegt op het gebied van Content & Channels, Connected Commerce en Influence & Creators.

Schedule

On Thursday 26 January:
12:00 - 13:00
Dimitri Cologne Head of Marketing & Communications at Ogilvy Social.lab

Programma

Speakers

  1. Dimitri Cologne

    Dimitri Cologne

    Head of Marketing & Communications at Ogilvy Social.lab

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Prices

  • UBA-lid | merk: deelname is inbegrepen in het UBA-lidmaatschap. 
  • UBA-lid | expertisepartner: deelname is inbegrepen in het UBA-lidmaatschap.

Deze training wordt online via Zoom gegeven. Schrijf u in om deel te nemen, u ontvangt verdere instructies per mail.

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