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Data clean rooms : een oplossing voor een betere targeting van uw merk?

In deze Expert Community bespreken we bestaande data clean rooms en kijken we in hoeverre het gebruik ervan ingeburgerd is in België.

When 31 March 2023
09:30 - 13:00
Location UBA Buro & Design Center - Room Esplanade
Esplanade 1
1020 Brussels

Introduction

Data clean rooms worden vaak gezien als één van de oplossingen om het einde van 'third-party cookies' en de geldende privacyregels het hoofd te bieden. 

Dankzij een data clean room kunnen adverteerders hun gegevens veilig en geanonimiseerd delen om op die manier hun segmentering en targeting op punt te stellen. 

Maar hoe zit dat lokaal in België? 

In deze Expert Community analyseren we bestaande data clean rooms en in welke mate het gebruik ervan ingeburgerd is in België. 

We bekijken of ze een betrouwbare en privacyconforme oplossing zijn om het einde van 'third-party cookies' op te vangen en hoe ze de targeting kunnen verbeteren. 

Tot slot zullen we bespreken of een lokaal gebruik van data clean rooms een opportuniteit kan zijn voor adverteerders en een alternatief kan bieden voor de 'walled gardens' zoals Facebook, Google en Amazon. 

Adverteerders en deskundigen komen hun standpunt toelichten.

Al bevestigde sprekers en programma:

  • Stand van zaken van Data Clean Room-oplossingen in België
    • Liesbeth Bernaerts, Lead Data & Technology, Mediabrands
    • Isabelle Lambert, Managing Director, Matterkind
  • Effectiviteit van Data Clean Rooms voor targeting
    • Nicolas Filatieff, Managing Director and performance specialist, Numberly
    • Thibaut Munier, Co-Founder & Co-CEO, Data Collaboration Specialist, Numberly
  • Telenet : Data Clean Rooms Challenges
    • Dieter Van Huffel, Product Manager, Telenet
    • Lode Lauwers, Product Manager, Telenet
  • Carrefour Belgium : Presentatie van hun case.
    • Paul Blanc, Chief Digital Revenue Officer, Carrefour Links
    • Kevin Kielbaey, Head of Retail Media, LiveRamp

Data & Technology Expertise Community Presidents:

  • Vincent Dumon, Colruyt Group, Project manager data monetization
  • Sylvie Vandevelde, Itsme , Communication Manager

De sessie zal eindigen met een gezellige bijeenkomst met broodjes.

Deze sessie wordt gezamenlijk georganiseerd door de Expert Community Data & Technology en de Expert Community Media als onderdeel van het initiatief 'Privacy and Data Protection to build trust in your brand'.

Schedule

On Friday 31 March:
9:30 - 12:30

Expert Community: Zijn cleanrooms voor adverteerders een goede oplossing om de privacy van hun consumenten te beschermen?

12:30 - 13:00

Netwerkmoment met broodjeslunch

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Prices

De UBA Expert Communities zijn geprivilegieerde momenten waarop managers en experts specifieke onderwerpen bespreken om hun merken te helpen evolueren. Deelname is gratis en exclusief voor Adverteerders UBA-leden. Het delen van ervaringen staat centraal.

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