Speakers

1. 

   Bruno Liesse

   Client Service Director at Space

   Bruno held the position of Director at Carat from March 2014 to January 2018, after which he became a Senior Consultant at Emakina Insights & Consulting until early 2020. During this period, he developed Polaris, a research and marketing advisory department within the media agency Space. Previously, he was responsible for deepblue, which he established in 2007 within Dentsu Aegis, after developing Carat Expert and gaining experience at both agencies and advertisers.

   Specialized in research, Bruno is a regular speaker at various trade associations and gives lectures at institutions including Commpass and IHECS. He has a deep-seated passion for research fields.

2. 

   Matthias Langenaeker

   Head Of Stategy & Data at Publicis Groupe

   As Strategic Intelligence Lead at Publicis Groupe, Matthias and his team are responsible for media strategy, marketing effectiveness, data and market research. In this role, he advises some of Belgium’s largest advertisers, drawing on data in its broadest sense.

   Matthias began his career in digital media, working on both the sales house and media agency sides. His strong interest in media effectiveness and strategy led him to evolve into an integrated media planner and strategist. He is passionate about how brands contribute to business growth, and how creative communication and smart media choices support that goal. Every day, he applies an evidence-based approach to strategy and measurement, aiming to make a meaningful contribution.

3. 

   Peter Depypere

   Data Science & Strategy Competence Lead at element61

   Peter Depypere is the Data Science & Strategy Competence Lead at element61. He has six years of experience in the technology industry and holds a Master’s degree in Business Engineering.

   Peter specialises in helping organisations achieve their business objectives by using data to make their processes better, smarter, and more efficient. He has a strong focus on data-driven marketing and guides organisations through marketing transformation journeys.

4. 

   Sarah C.R. Claeys

   Director Content Strategy Emakina/Epam

   As a Storytelling Manager, Sarah helps the various international brands in the Emakina portfolio to manage… their brand’s storytelling! She does so by asking just 4 basic questions: who are you as a brand? Who are you talking to? What will you say? And how will you make sure you have the impact you want? These questions touch the 4 big aspects of any storytelling project: brand identity, user insights, content & editorial strategy, measurement & KPIs. Why she would be qualified to be asking these questions? Good question! She has a background in all things content (creative, copywriting, translation, scriptwriting, social media management, editorial management, content lead…) so she speaks from experience when she challenges a brand on its editorial set-up or tone of voice guidelines. However, before she became the storytelling manager she is today, she spent 2,5 years in Emakina’s Insights & Consulting team learning everything there is to know about users. Sarah learnt where to find the user data a company needs to have meaningful conversations with its audience. And because data reveals all, she also gained a thorough understanding of how it can reveal the flaws in a content plan. In short: about a decade of helping brands create impactful content has made her an expert on user-centric storytelling. Sharing that experience with an attentive crowd? She absolutely loves it!