Digital trends
What are the digital trends today?
1. Introduction
About this training
It is important to identify digital trends and know what is coming our way so you can make your brand futureproof. What trends are relevant to our industry and will impact consumers and society as a whole?
In this course, Danny Devriendt, Managing Director at IPG/Dynamic, explains the key digital trends you need to consider in your communications, marketing and media mix.
This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
-
Danny Devriendt
Managing Director, IPG DynamicDanny Devriendt is Managing Director of IPG/Dynamic in Brussels and CEO of The Eye of Horus, a global think tank focused on ICT-related topics.
The status quo is never enough for this agent of change. He picks up the subtlest signals across the web, detects key patterns long before they emerge, and analyses economic, cultural, societal and technological trends—assigning weight to their potential impact on brands, organisations and citizens.
His talent for bringing fresh ideas, actionable insights, and out-of-the-box thinking to the strategic table makes him a valuable sparring partner and a trusted sounding board for the C-suite.
Danny is an expert in influence, strategic positioning, exponential change, and (e-)reputation. He’s the secret weapon you’d rather your competitors never discover.
As a guest lecturer, he gives talks at various business schools and universities. He has worked with clients including Bluetooth SIG, GRTgaz, Randstad, The Coca-Cola Company, Monster, Tele Atlas, Parrot, the National Lottery, McDonald's, Belfius and HP.
He has spoken at more than 300 global events, including SXSW, SMD, DMEXCO, Bluetooth World Congress, GSMA MWC and CeBIT.
Danny began his career as a journalist in Belgium and the UK.
Business Insider ranked him the third most influential ad executive on Twitter, and CEO Magazine listed him among the top 10 ad execs to follow on the platform.
He studied Educational Sciences and Agogics—the social science focused on enhancing personal, social and cultural wellbeing. His healthy passion for people, Schrödinger’s cat, quantum mechanics, and The Hitchhiker’s Guide to the Galaxy marks him as an unconventional, out-of-the-box thinker.
Danny also enjoys writing poetry and short stories, having won several literary prizes in Belgium and the Netherlands.
He speaks fluent Dutch, French and English.
Please log in to access the content