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Advertising formats

How to choose the right advertising formats?

Training 24/7 Online By Matthias Langenaeker

1. Intro to formats

About this training

Formats play a crucial role in media. It's essential to think critically about which format is best suited to each type of communication.  

Matthias Langenaeker is the Strategic Intelligence Lead for Publicis Groupe. He dissects the media formats used in the (Belgian) market today. The impact of advertisements is very much determined by the formats used, something that is demonstrated throughout this online course. 

This video training is given in Dutch. The presentation is in English. Subtitles are available in Dutch and French.

Teachers

Teachers

  1. Matthias Langenaeker

    Matthias Langenaeker

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