Communication strategy
How to build an authentic and efficient communication strategy?
1. Introduction
About this training
A good communication strategy is different for every brand. It is the backbone that interconnects the brand, the marketing funnel and the content.
In this training course Philippe Deltenre and Florent Diverchy highlight the different steps to build an impactful communication strategy, from brand analysis to message amplification.
This video training is given in French. The presentation is in English. Subtitles are available in Dutch and French.
Teachers
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Florent Diverchy
Marketing Intelligence Manager, ProdupressFlorent spent 19 years at Bisnode, the European leader in data marketing, where he developed into a true expert in digital marketing.
Following the rebranding of Bisnode Belgium to Black Tiger Belgium, Florent broadened his scope to explore data ethics and regulatory frameworks.
He now serves as an ambassador for the Belgian-American Chamber of Commerce and is a member of the European Commission’s expert panel on the use of new data sources for official statistics.
Alongside this, Florent plays an active role in education as academic coordinator and lecturer at ECS Supdeweb in Brussels.
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Philippe Deltenre
Digital Platforms strategy and development, RTBFPhilippe Deltenre brings extensive experience in media strategy, with a strong focus on efficiency and innovation. He is well-versed in pitching at an international level. His passion lies at the intersection of business objectives, media KPIs, digital transformation, and creativity.Philippe’s core areas of expertise include brand marketing, digital performance, trendwatching, media optimisation, and synergy between media and creative strategies.
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