Speakers

1. 

   Jurgen Vandervelde

   General Manager Marketing & Communication at KBC Global Services NV

   Jurgen has 26 years of sales and marketing experience in a number of different sectors. He started his career at Procter & Gamble, where he spent 16 years in sales and marketing positions in various product categories and scaled the ranks to become Commercial Director. He then joined Mars Belgium as Categoy Director Pet Care and made his first switch outside FMCG two years later, joining Eneco as Chief Commercial Officer where he integrated Eni and grew from the 5th to the 3rd Energy company in Belgium. Four years ago he joined KBC Bank & Insurance as General Manager Marketing & Communication transforming the marketing approach beyond Banking & Insurance with various new ecosystems including housing, energy and mobility.

2. 

   Nico Rijkhoff

   Director Marketing, Branding & Communications at bvA

   Nico Rijkhoff is an independent marketing professional, a wave-maker for companies and organizations. After a career of nearly 30 years on the advertiser side, he now focuses on strategic projects for a wide range of clients. He was Director of Publiek & Marketing at the Nederlands Publieke Omroep, CMO of Maandag®, and Director of Brand & Communications at Ziggo, which he introduced to the Dutch market in 2008. He is a creative and innovative, hands-on marketing executive with broad interests. For bvA, he leads the Taskforce Retail Media.