Speakers

1. 

   Jurgen Vandervelde

   General Manager Marketing & Communication at KBC Global Services NV

   Jurgen has 26 years of sales and marketing experience in a number of different sectors. He started his career at Procter & Gamble, where he spent 16 years in sales and marketing positions in various product categories and scaled the ranks to become Commercial Director. He then joined Mars Bel...

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   Jurgen Vandervelde

   General Manager Marketing & Communication at KBC Global Services NV

   Jurgen has 26 years of sales and marketing experience in a number of different sectors. He started his career at Procter & Gamble, where he spent 16 years in sales and marketing positions in various product categories and scaled the ranks to become Commercial Director. He then joined Mars Belgium as Categoy Director Pet Care and made his first switch outside FMCG two years later, joining Eneco as Chief Commercial Officer where he integrated Eni and grew from the 5th to the 3rd Energy company in Belgium. Four years ago he joined KBC Bank & Insurance as General Manager Marketing & Communication transforming the marketing approach beyond Banking & Insurance with various new ecosystems including housing, energy and mobility.

2. 

   Nico Rijkhoff

   Director Marketing, Branding & Communications at bvA

   Nico is an experienced marketing professional who leads the bvA Retail Media Taskforce. Working with bvA and UBA, he helps advance retail media for brands in the Netherlands and Belgium. He brings brands, retailers, agencies and partners together around transparency, standardisation and measurem...

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   Nico Rijkhoff

   Director Marketing, Branding & Communications at bvA

   Nico is an experienced marketing professional who leads the bvA Retail Media Taskforce. Working with bvA and UBA, he helps advance retail media for brands in the Netherlands and Belgium.

   He brings brands, retailers, agencies and partners together around transparency, standardisation and measurement, linking local needs with WFA Retail Media Taskforce insights and European advertiser associations while supporting retail media development in Poland.

   He believes progress starts with shared language, practical steps and open cooperation, helping brands make better choices and move the market forward.