Speakers

1. 

   Koenraad Deridder

   Algemeen Directeur at CIM

   Koenraad Deridder is the General Manager of CIM (Center for Information on Media) in Belgium since October 2023.His mandate involves implementing a new strategy for the JIC, shifting the focus towards a holistic, consumer-centric view of media consumption. He has a vast experience in research and...

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   Koenraad Deridder

   Algemeen Directeur at CIM

   Koenraad Deridder is the General Manager of CIM (Center for Information on Media) in Belgium since October 2023.His mandate involves implementing a new strategy for the JIC, shifting the focus towards a holistic, consumer-centric view of media consumption. He has a vast experience in research and strategic advice for media and brands.

   He began his career buying advertising space at UM (now part of Omnicom) and progressed to lead the TV department and managing major clients as Account Director. He was President of Programming at SBS (now Play Media) and co-founder of the TV station Acht (now owned by DPG Media as vtm 4) and the sales house Transfer (now owned by Disney).

   He also advised via his consultancy, Dekoder, playing a role in all major changes in the Belgian media landscape: the move to digital and connected TV, the expansion of the radio offer, the take-over of SBS, the development of thematic TV, charter agreements with the government and the international expansion and consolidation in the production sector. Via Dekoder he also boosted commercial innovation for agencies and brands and designed the new measurement systems XMM (Flemish CrossMedia Measurement) and the Total Video Advertising (ToVA) planner for CIM.

2. 

   Yannick Carriou

   CEO at Médiamétrie

   A graduate of Ecole Polytechnique and ENSAE, Yannick Carriou was Managing Director of TNS-Sofres France (2006-2010), Ipsos France (2010-2012) and CEO of Ipsos Connect (2013-2017). Between 2017 and the end of 2019, Yannick Carriou was Chairman and CEO of Teknowlogy Group. He has been Chairman and...

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   Yannick Carriou

   CEO at Médiamétrie

   A graduate of Ecole Polytechnique and ENSAE, Yannick Carriou was Managing Director of TNS-Sofres France (2006-2010), Ipsos France (2010-2012) and CEO of Ipsos Connect (2013-2017).

   Between 2017 and the end of 2019, Yannick Carriou was Chairman and CEO of Teknowlogy Group. He has been Chairman and CEO of Médiamétrie since April 2020. He is also President of the AMC (Audience Measurement Coalition), a professional association in the field of audience measurement that brings together JICs (Joint Industry Committees), MOCs (Media Owner Committees), and market research companies.