Introduction

AI opens up new opportunities to communicate with customers and consumers in smarter and more relevant ways. From hyper-personalisation to more effective targeting, the promise is significant. But what is already truly possible today? And which opportunities can you already make practical use of right now?

That is exactly what we will explore during the exclusive UBA Exchange Community Data & Tech session on 28 May, with inspiring expert insights and open peer-to-peer exchange.

Why you should not miss this session:

• Gain a clear view of AI’s current impact on hyper-personalisation.
• Discover how to strengthen audience targeting with identity and audience data, accelerated by AI.
• Exchange experiences and best practices with peers in an open and confidential setting.

Keynotes already confirmed:

• How AI is transforming personalisation into hyper-personalisation in marketing: Steven Van Duyse, Strategy Director at iO
• Why identity and strategic audience data make the difference, accelerated by AI – Audience Planning is the new driver of growth and efficiency: Thomas Allemand, Connected Identity Director at Publicis Media in Paris and Matthieu Vercruysse, Chief Transformation Officer at Publicis Groupe Belgium

Language

The session is conducted in English and the slides are in English as well.
Participants may engage in discussions in their preferred language.