Trendspotting to Action
In this Exchange Community CMI session, we will take a critical look at how we approach trendspotting today - and how we can turn signals into actions that truly fuel innovation. Join us to explore a more structured, focused approach to spot relevant opportunities faster and move from insights to impact.
Introduction
Trendspotting is a key input for innovation, but it is getting more complex: more tools, more data and more partners. At the same time, teams are under pressure to deliver faster, sharper and more actionable insights.
How do we navigate this expanding landscape of trendwatching solutions? How do we filter out noise and identify trends that truly create value? And most importantly: how do we translate trends into concrete actions inside our organization?
In this Exchange Community, we will explore:
- What “good” trendwatching looks like (tools, role)
- Which process and governance models to put in place: filter noise to focus on value-creation
- Practical ways to translate trends into decision and innovation roadmaps
We will welcome three specialized partners who will share their perspectives and approaches, sparking further discussion and exchange within the community.
A session combining vision and hands-on experience, designed for CMI, marketing, innovation and data professionals who want to strengthen how their organization moves forward from trend signals to action.
Speakers:
- Trendtracker: Bram Roossens, Director of Strategic Foresight
- Space Doctors: Gareth Lewis, Co-Managing Director
- Data Scouts: Ingrid Willems, CEO & co-founder
Schedule
On Tuesday 9 June:
13:30 - 13:45
Welcome & introduction
13:45 - 14:25
Gareth Lewis Co‑Managing Director at Space Doctors
Space Doctors
14:25 - 15:05
Bram Roossens Director of Strategic Foresight at Trendtracker
Trendtracker
15:05 - 15:20
Break
15:20 - 16:00
Ingrid Willems CEO & Co-founder at Data scouts
Data scouts
16:00 - 16:30
Sharing experiences
16:30 - 17:00
Networking with a closing drink
Register
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Prices
The UBA Exchange Communities are privileged moments where managers and experts discuss specific topics to help their brands evolve. Participation is free and exclusive to UBA brand members. Experience sharing is at the heart of these sessions.
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