What are the key trends in FMCG & Retail according to NIQ, YouGov & The National Bank of Belgium?
During the Exchange Community Research Panels, NIQ and YouGov will present the latest insights from their panels and data. In this session, the National Bank of Belgium also offers a (cyclical) overview of the Belgian economy in a changing world.
Introduction
What about shoppers' spending habits? What trends are we seeing in FMCG? How are suppliers and retailers responding to the consumer reality of 2026? What is the success of a number of new players on the Belgian market? What are the key economic trends for optimising your future strategies?
Based on their panel data, NIQ (retail data) and YouGov (household panel data) each present their views on the year’s key developments and share their forecasts for 2026 and 2027. The research department of the National Bank of Belgium presents the most important insights into the economic developments we are facing.
As always, we aim to provide participants with fresh perspectives.
NEW: You can submit your questions when you register, and we’ll pass them on to the speakers.
Speakers:
- YouGov: Tom Cornelis, Commercial Lead, Consumer Panel Services
- NIQ: Tom Penninckx, Client Business Partner
- The National Bank of Belgium: Geert Langenus, macroeconomist at the research department
Schedule
On Friday 16 October:
9:15 - 9:30
Welcome & introduction
9:30 - 10:20
Geert Langenus Macroeconomist at the research department at The National Bank of Belgium
The National Bank of Belgium
10:20 - 10:35
Break
10:35 - 11:25
Tom Cornelis Commercial Lead, Consumer Panel Services at YouGov
YouGov
11:25 - 11:35
Break
11:35 - 12:25
Tom Penninckx Client Business Partner at NIQ
NIQ
12:30 - 13:00
Networking with lunch
Register
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Prices
UBA Exchange Communities are conducted in accordance with competition rules: discussions focus on best practices, trends and topics of general interest to the industry, and never on commercially sensitive information.
Participation is exclusively for UBA brand members and is included in the annual membership fee. Sharing experiences is at the heart of every Exchange Community.
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