Speakers

1. 

   Koenraad Deridder

   General Manager at CIM

   Koenraad Deridder is the General Manager of CIM (Center for Information on Media) in Belgium since October 2023.His mandate involves implementing a new strategy for the JIC, shifting the focus towards a holistic, consumer-centric view of media consumption. He has a vast experience in research and...

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   Koenraad Deridder

   General Manager at CIM

   Koenraad Deridder is the General Manager of CIM (Center for Information on Media) in Belgium since October 2023.His mandate involves implementing a new strategy for the JIC, shifting the focus towards a holistic, consumer-centric view of media consumption. He has a vast experience in research and strategic advice for media and brands.

   He began his career buying advertising space at UM (now part of Omnicom) and progressed to lead the TV department and managing major clients as Account Director. He was President of Programming at SBS (now Play Media) and co-founder of the TV station Acht (now owned by DPG Media as vtm 4) and the sales house Transfer (now owned by Disney).

   He also advised via his consultancy, Dekoder, playing a role in all major changes in the Belgian media landscape: the move to digital and connected TV, the expansion of the radio offer, the take-over of SBS, the development of thematic TV, charter agreements with the government and the international expansion and consolidation in the production sector. Via Dekoder he also boosted commercial innovation for agencies and brands and designed the new measurement systems XMM (Flemish CrossMedia Measurement) and the Total Video Advertising (ToVA) planner for CIM.

2. 

   Paul Goode

   Director at Goode Measure

   Paul Goode is an audience measurement specialist with more than 20 years’ experience, including two decades at Comscore. During that time, he worked with joint industry committees and other industry bodies on mobile, digital, television and cross-media measurement initiatives. These include...

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   Paul Goode

   Director at Goode Measure

   Paul Goode is an audience measurement specialist with more than 20 years’ experience, including two decades at Comscore. During that time, he worked with joint industry committees and other industry bodies on mobile, digital, television and cross-media measurement initiatives. These included partnering with Fifty5Blue on extended television measurement for various TV JICs, and the WFA Halo framework and its implementation in the US with ANA/Aquila. He was also an active member of the Audience Measurement Coalition, helping to develop industry responses to European media regulation.

   Now, through Goode Measure, Paul advises on the technical, regulatory and governance challenges shaping audience measurement. His recent work includes co-authoring the CIMM (Coalition for Innovative Media Measurement) & WFA strategic review of European cross-media measurement, which is due to be published shortly.