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AI-powered agency platforms: opportunities and challenges for advertisers

Agencies are proposing AI-powered, all-in-one platforms that promise to simplify and optimise advertising campaign management. But what do these new solutions really offer, and what are the opportunities and challenges for advertisers?

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Speakers

  1. Chris Charman-Hunter

    Chris Charman-Hunter

    Director, Client Strategy at mediasense
    Chris is a proven leader in marketing transformation and technology, with a track record of accelerating the capabilities of leading global brands in marketing, media, technology, and data. As the third employee at LEAD Consulting, he led global marketing transformation programmes for top-tier c...
    Chris Charman-Hunter

    Chris Charman-Hunter

    Director, Client Strategy at mediasense

    Chris is a proven leader in marketing transformation and technology, with a track record of accelerating the capabilities of leading global brands in marketing, media, technology, and data.

    As the third employee at LEAD Consulting, he led global marketing transformation programmes for top-tier clients such as HSBC and Sony Electronics, before progressing to the role of Managing Director. In this position, he drove the company's growth and strengthened his leadership expertise by building and scaling a team.

    Chris is a passionate transformation partner to brands, helping them deliver better customer experiences, drive business growth, and achieve their strategic objectives.

  2. Hannah Tacheny

    Hannah Tacheny

    Partner at AdaStone
    Hannah Tacheny

    Hannah Tacheny

    Partner at AdaStone
  3. Katrien Maris

    Katrien Maris

    Managing Associate at AdaStone Law Firm
    Katrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters.
    Katrien Maris

    Katrien Maris

    Managing Associate at AdaStone Law Firm

    Katrien Maris has been a lawyer at the Brussels Bar since 2014 and advises clients active in the communication and media sector on intellectual property rights, including copyright and trademark law, commercial practices, and regulated matters.

  4. Peter Vertongen

    Peter Vertongen

    Data Strategy Consultant at multiminds
    Peter Vertongen is a Data Strategist and Data Protection Officer (DPO) at MultiMinds. He helps organisations turn data into business value, with a focus on data strategy, governance and privacy.
    Peter Vertongen

    Peter Vertongen

    Data Strategy Consultant at multiminds

    Peter Vertongen is a Data Strategist and Data Protection Officer (DPO) at MultiMinds. He helps organisations turn data into business value, with a focus on data strategy, governance and privacy.

  5. Ryan Kangisser

    Ryan Kangisser

    Chief Strategy Officer at mediasense
    Ryan Kangisser is Chief Strategy Officer at mediasense and a recognized voice on the future of marketing organizations and agency ecosystems. Over the past 16 years with the company — including roles as Head of Digital and Managing Partner — he has helped shape mediasen...
    Ryan Kangisser

    Ryan Kangisser

    Chief Strategy Officer at mediasense

    Ryan Kangisser is Chief Strategy Officer at mediasense and a recognized voice on the future of marketing organizations and agency ecosystems. Over the past 16 years with the company — including roles as Head of Digital and Managing Partner — he has helped shape mediasense’s strategic advisory work across media, data, technology and marketing transformation. 

    Ryan works with many of the world’s leading brands to redesign their marketing operating models, agency ecosystems and governance structures to better navigate an increasingly complex and technology-driven landscape. His work spans helping organizations adapt to new realities around accountability, transparency, and efficiency in marketing. 

    He is a frequent commentator in industry media and a regular speaker at marketing and media events, where he is known for his thoughtful and practical perspective on the evolving relationship between brands, agencies and technology. 

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