Integrated Agency Platforms: What are the opportunities for advertisers?
Agency groups are increasingly offering integrated marketing solutions that cover the entire campaign journey, from briefing and planning through to activation and measurement. Data, technology, media and measurement are now brought together within proprietary platforms known as Integrated Agency Platforms.
Introduction
This session will help advertisers understand how Integrated Agency Platforms are reshaping the marketing ecosystem. We will explore the platforms and capabilities emerging today, the opportunities and challenges they create, and the strategic choices advertisers need to make to remain effective, in control and agile tomorrow.
Speakers already confirmed:
- MediaSense: Ryan Kangisser, Chief Strategy Officer
More speakers will be announced soon!
Why join this session?
- Get a clear overview of integrated platforms and how they work.
- Discover the key questions to consider before implementing and using these platforms.
- Explore the challenges they raise, including the evolving collaboration with agencies and new approaches to data collaboration.
Who should attend?
This session is primarily designed for CMOs and media, CRM and content managers.
Language
The session is conducted in Dutch and French, while the slides of the presentation are in English. Participants may engage in discussions in their preferred language.
Schedule
On Thursday 19 November:
14:00 - 14:15
Welcome & introduction
14:15 - 16:30
Exchange Community session
16:30 - 17:00
Networking with a closing drink
Register
Please log in to see which tickets are available for you.
Prices
UBA Exchange Communities are conducted in accordance with competition rules: discussions focus on best practices, trends and topics of general interest to the industry, and never on commercially sensitive information.
Participation is exclusively for UBA brand members and is included in the annual membership fee. Sharing experiences is at the heart of every Exchange Community.
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