Impactful media trends
In this annual session, Bart De Pauw highlights the most impactful trends in the media sector and their influence on the marketing landscape.
Introduction
The media landscape is evolving at breakneck speed. The ad-supported models introduced by Disney+ and Amazon Prime Video are creating new premium video inventory alongside traditional television and BVOD. With Netflix expected to follow in 2027, competition for advertising budgets will only intensify.
At the same time, connected TV is further blurring the boundaries between television, online video and social media. Short-form video is playing an increasingly important role in building reach and engagement. Television, streaming, social media, creators, data and AI are thus converging into a single, integrated media ecosystem.
AI is accelerating this evolution as well. The technology offers new opportunities for content creation, personalisation, targeting and optimisation, while also making transparency and trust increasingly important.
And what about search? Search engines remain relevant, but consumers are increasingly turning directly to AI assistants and conversational interfaces for answers.
How can brands prepare for these shifts and adapt their media strategies accordingly?
During this UBA Exchange Community, Bart De Pauw will share his perspective on the key media trends and their impact on advertisers.
For whom?
- Marketing Directors, CMOs and Brand Managers looking to stay ahead of media innovations and emerging trends
- Media professionals who want to anticipate the evolution of channels, formats, and platforms
- Anyone involved in decision-making and guiding clients through the changing media landscape
Language
The keynote will be given in English, the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.
Schedule
On Wednesday 2 December:
9:00 - 9:30
Welcome
9:30 - 11:00
Bart De Pauw Owner at Piëzo Consulting
Bart De Pauw
11:00 - 11:15
Break
11:15 - 12:30
Bart De Pauw Owner at Piëzo Consulting
Bart De Pauw
12:30 - 13:30
Networking with lunch
Speakers
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Bart De Pauw
Bart De Pauw is a media professional with more than 35 years of experience. He is Chief Strategy Officer at RMB and he also runs his own consultancy firm. Bart is also our trusted moderator at the UBA Media Date.
Register
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Prices
UBA Exchange Communities are conducted in accordance with competition rules: discussions focus on best practices, trends and topics of general interest to the industry, and never on commercially sensitive information.
Participation is exclusively for UBA brand members and is included in the annual membership fee. Sharing experiences is at the heart of every Exchange Community.
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