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Sales & E-commerce

The Exchange Community Content focuses on the strategic importance of content in modern branding and marketing. This initiative brings together marketing and communication professionals to discuss key topics such as content marketing strategies, artificial intelligence (AI), and influencer marketing.

It is primarily aimed at marketing managers, brand managers, content managers, and social media managers, offering a unique space for sharing knowledge and expertise. Participants gain valuable insights and opportunities to exchange with their peers and industry experts.

What can you expect? View the agenda
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What can you expect?

The Exchange Community Content is much more than a learning platform. It’s a place for exchange, innovation, and strategic thinking to help brands stay competitive in a constantly evolving landscape. Join us to discover best practices and stay at the forefront of new trends!

Past sessions, for example, have focused on:

  • The use of artificial intelligence in content creation: Discover how AI is transforming creative processes with powerful tools and clear guidelines, enhancing efficiency while preserving brand authenticity.
  • The evolution of social media: Analyze emerging trends and explore how brands can adapt to the rapid changes of platforms to maximize their impact.
  • Content marketing trends: Decode the latest developments, from interactive content to immersive formats, to refine your strategies and capture your audience's attention.
  • Influencer marketing: Learn how to collaborate effectively with influencers to maximize the reach and credibility of your campaigns.

Exchange Community Sales & E-commerce president

Tim-Colman-Proximus-UBA-Content.jpg

Tim Colman

President

Proximus | Head of Digital Communication

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Bram De Lausnay

President

Belfius | Head of Digital Brands & Performance

Agenda

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Exchange Communities are free for UBA brand members

Is your employer a UBA brand member? If so, you can attend UBA Exchange Communities free of charge. You also get access to UBA’s full range of services and benefit from preferential member rates.

UBA Exchange Communities are conducted in compliance with competition rules: exchanges focus on best practices, trends and matters of general interest to the sector, and not on commercially sensitive information.

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