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AI foundations for media planning

How can marketers use AI tools to improve media decisions and collaborate more effectively with their partners?

Master Class English
When 12 November 2025
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Frederik Dooms

    Frederik Dooms

    Platforms Industry Manager at Makai

    Frederik brings over 15 years of experience in digital strategy, AdTech, and AI, with a background that includes roles at Google and WPP. He is the founder of the Belgium AI Index, a platform connecting businesses with local AI solutions.

  2. Pascal Van Laere

    Pascal Van Laere

    Industry Head at Makai

    Pascal has 25 years of experience in media and tech, including launching YouTube in Belgium at Google and leading the Northern European Learning and Development team. In 2023, he founded Balloonz, a training company focused on personal effectiveness and well-being.

Register

Sorry, the registration period is over.

Prices

  • UBA member : Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT)
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