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Brand Building College

The Brand Building College is a four-day training programme specifically designed for junior marketers and professionals who are new to the role of Brand Manager. Around ten recognised experts will guide you through how to build a strong brand, combining theory, practical exercises and inspiring business cases.

English Brand Building College
When 8 January 2026 12 February 2026 3 March 2026 21 April 2026
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Introduction

The four-day programme is spread over several months and covers all key aspects of brand building:

  • Brand strategy and innovation
  • Consumer insights and customer experiences
  • Communication, briefing, strategic planning, and creativity
  • Media, digital communication and activation

Practical details:

  • Who is it for? Junior marketers and brand managers at the start of their career.
  • When? Twice a year: one four-day series in spring and one in autumn.
  • Where? In person at UBA, complemented by Training 24/7 online videos that you can follow at your own pace.
  • Language? All sessions are held in English.

Register

No tickets available

Training 24/7 as preparation

Day 1: Strategic Brand Activation

Day 2: Target audience

Day 3: Media Landscape & Agency Briefing

Day 4: Brand Activation

Tickets

  • UBA I brand member Included in the UBA membership. Free
  • UBA I expertise member € 1,720.00
  • UBA I media member € 1,720.00

Prices

  • Participation is free of charge for UBA brand members.
  • For UBA expertise and media members, the participation fee is €1.720 (excluding VAT).
  • A maximum of two employees per company can register for each edition. First come, first served.
  • Out of respect for candidates we have to decline due to limited capacity, we ask participants to commit to the full four-day programme.
  • Registration: send your request to contact@ubabelgium.be.
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