A brand represents a promise to consumers. It tells them what to expect from your products and services and distinguishes your offerings from those of competitors. Brands must earn this "trust" and aim to build long-lasting relationships with their users.

Additionally, we’ll explore which activation drivers, such as communication, promotion & pricing, and/or distribution, can be best applied, depending on the brand's position in the market and the category it belongs to.

In this Master Class, we will delve into this “consumer journey” through various models and concrete cases. We will also explore how “online” and “offline” can be used most effectively to achieve trial and foster a long-term relationship (loyalty) with your consumers.

What will you learn?

After completing this training, you’ll be able to directly apply certain concepts to your own brand to stimulate both "trial" and "repeat purchases." Additionally, you’ll be able to better align media objectives and the content plan with the brand’s "consumer journey," taking into account the effectiveness of both offline and online activation.

For whom?

Commercial roles (marketing, sales, trade marketing, …) and others involved in the development of "brands" and their consumers.

Language

The training is conducted in English and the slides of the presentation are in English as well.
Participants may respond in the language of their choice.

"A clear overview of the models, complemented by numerous real-life examples."