Speakers

1. 

   Karine Steculorum

   Visual impact director at OneInchWhale

   Karine Steculorum is a true colour addict and has years of experience in the creative field, where she has worked on international projects. She is a partner in the company Color Navigator, which is based on “The Colour Research Centre”, founded in 1995 by Eng. Luc Van Renterghem. Together with his research team, Van Renterghem investigated how our brains process colour. This led to the patented Color Navigator System, which is now considered an authority in the field of colour and neuropsychology.

   Her mission is to help companies understand the impact of colour in every aspect and apply it correctly in communication, design processes, products and services, user experience and innovation strategy. To this end, she has developed a model that solves the well-known “paradox of choice” by correctly applying and categorising colour. Karine is a guest lecturer at the University of Antwerp, Hawk University Germany, Thomas Moore and Hasselt University.

2. 

   Wim Hamaekers

   Founder/Partner at OneInchWhale

   Wim Hamaekers is an expert in consumer and shopper behaviour and is passionate about how consumers and shoppers behave and make decisions. This led to the development of methods and approaches to better understand consumer behaviour, for which he won three Esomar awards. Wim has more than 20 years of experience on both the client and agency side. He is also a guest lecturer at the Vrije Universiteit Brussel, De Artevelde Hogeschool and Erasmus University in Rotterdam, and a sought-after keynote speaker at international conferences.

   Wim Hamaekers and Jasper Scheir are the founders of One Inch Whale, an insights consultancy company that aims to help people and brands be relevant and sustainable in an increasingly complex world. They seek agile and cost-efficient solutions without losing the depth needed to make informed decisions. Given the importance of colour in our decisions, they recently set up a joint venture, Research & Visual Nudging, with Color Navigator.