Speakers

1. 

   Bart De Ceulaer

   Partner at Hybrid Agency

   • Passionate about and with over 18 years of experience in Marketing & Sales.
   • Started in private and media, since 2011 on the agency side at Hybrid.
   • On a mission to make Digital Marketing more sustainable and effective, both for advertisers and marketers.
   • Evangelist of the Hybrid TaaS formula.
2. 

   Greet Dekocker

   Managing director at Becom

   Greet took her first professional steps at Kredietbank as a brand-new commercial engineer from KULeuven. She caught the marketing bug and went on to gain extensive experience as a marketing manager in the energy sector. She continued to eagerly acquire knowledge and skills and took the step to become director of the bdma (the Belgian Direct Marketing Association – now the BAM). Her professional circle blossomed as the digital transformation gradually became an express train. A train she was happy to board and later accompany as director of SafeShops.be, the Belgian e-commerce association, and board member of Ecommerce Europe. The digital track became a clear path and she was able to reach a few nice intermediate stations along the way, including the recent merger of SafeShops.be with BeCommerce into a new Belgian e-commerce federation, Becom. She has been managing director there ever since.

   When Greet is not working, she travels, enjoys her family, dances jazz ballet or puts on her trainers for a long-distance walk, after which she quenches her thirst on a hard-earned terrace. Not bad for a Sinterklaas child from '73, married with children.