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From guesswork to growth: how MMM transforms your strategy

Move beyond assumptions and uncover the real impact of every channel. Learn how to optimize ad spend, boost ROI and lead with data-backed decisions.

Master Class English
When 4 June 2026
09:30 - 12:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Bart De Pauw

    Bart De Pauw

    Chief Business Intelligence Officer at GROUPM
    Bart De Pauw is a media professional with more than 35 years of experience. He is Chief Strategy Officer at WPP Media and he also runs his own consultancy firm. Bart is also our trusted moderator at the UBA Media Date.
    Bart De Pauw

    Bart De Pauw

    Chief Business Intelligence Officer at GROUPM

    Bart De Pauw is a media professional with more than 35 years of experience. He is Chief Strategy Officer at WPP Media and he also runs his own consultancy firm. Bart is also our trusted moderator at the UBA Media Date.

Register

No tickets available

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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