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The core principles of value based pricing

How can you establish and optimise a successful pricing strategy?

Master Class English
When 2 April 2026
13:30 - 16:30
Location UBA Buro & Design Center
Esplanade 1 Box 8
1020 Brussels

Speakers

  1. Nicole Huyghe

    Nicole Huyghe

    CEO at boobook
    Nicole Huyghe is the founder and CEO of Boobook, a consultancy specialising in pricing and customer segmentation strategies. With more than 30 years of experience helping organisations across the globe optimise customer value propositions, Nicole combines story telling, advanced analytics with pr...
    Nicole Huyghe

    Nicole Huyghe

    CEO at boobook

    Nicole Huyghe is the founder and CEO of Boobook, a consultancy specialising in pricing and customer segmentation strategies. With more than 30 years of experience helping organisations across the globe optimise customer value propositions, Nicole combines story telling, advanced analytics with practical business recommendations. She regularly advises leading brands on pricing transformations, segmentation, and commercial strategies. Nicole is a frequent speaker at industry conferences, universities, and professional training events.

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Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
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