UBA logo

Effective first party data strategy

How does data collection and collaboration boost your marketing performance?

Master Class English

Introduction

Despite Google’s strategy shift on third-party cookies, the restrictions imposed by GDPR, iOS data privacy features and the absence of these cookies on Firefox and Safari, managing first-party data has become a crucial challenge for all advertisers.

What data should you collect? How can you collect it according to best practices? And how do these mechanisms offer a huge potential for companies with abundant data, whether in CRM or media?

Join this Master Class to better understand the key objectives of first-party data for your brand.

What will you learn?

  • Discover the best use cases for data collection, understand the impact of collecting, qualifying and enriching data.
  • Learn how to increase the size of your CRM databases while maintaining or improving engagement levels.
  • Enhance your knowledge about which data can be shared or not and under what regulatory and technical conditions.
  • You will be able to better coordinate your efforts in media and CRM and improve the efficiency of your company’s marketing activations.

For whom?

  • Digital marketing managers
  • CRM experts
  • Data clean room enthusiasts

Language

The training will be given in English and the slides of the presentation will be in English as well.
Participants may respond in the language of their choice.

Speakers

  1. Annemien Schipper

    Annemien Schipper

    Data Driven CRM Strategy & Activation at Numberly

    Annemien Schipper operates at the intersection of CSR, tech, marketing and digital, where innovation meets impact. As an Account Director, she drives revenue growth, develops strategic partnerships and delivers measurable results, not only for financial performance, but also for people and the planet.

    Passionate about building strong brands, data-driven strategies and sustainable initiatives, she specialises in key account management, business expansion and the leadership of multidisciplinary teams. Whether it involves designing impactful marketing campaigns, leveraging emerging technologies or implementing ambitious CSR strategies, she helps her clients achieve their goals while staying ahead of the market.

    She believes in the power of relationships, analysis and execution. She doesn’t simply manage accounts, she builds lasting partnerships that open the door to new opportunities and positive impact.

  2. Nicolas Filatieff

    Nicolas Filatieff

    Managing Director Belgium at Numberly

    Nicolas has been Managing Director at Numberly since 2018. Prior to joining Numberly, he was CMO at BNP Paribas Fortis. In his role at Numberly, Nicolas supports industry leaders and pure players on their digital marketing strategies, and their collaborative initiatives around data. Over the past few years, Nicolas has supported organizations on their digital strategies, the challenges of data collaboration, cookie-free activations, CLV modeling, and price optimization, in both media and CRM environments.

Register

Please log in to see which tickets are available for you.

Log in

Training 24/7

As a supplement or preparation for this Master Class, we recommend watching the following video trainings:

Introduction to data strategy

Prices

  • UBA member: Free. The participation fee is included in your company's annual membership contribution.
  • Standard: € 430 (excl. VAT).
UBA logo

Cookies on this website

This website makes use of cookies to function properly. If you would like to change which cookies we can use, change the cookie settings. Read more about our use of cookies in our privacy policy.

Cookie settings

Strictly necessary cookies 22 cookies

These cookies are necessary in order to enable our website to function properly and are therefore installed without your consent. We use them e.g. to protect our website. These cookies permit you to navigate between the different parts of the website, to complete forms. If you block these cookies, it is possible that certain parts of the website will not function optimally. We do not collect any personal data with these cookies, and we never pass the collected information on to third parties. Along with the following cookies, cookies are also installed by our partner Vimeo when you make use of our Training 24/7 offer.
Name Vendor Description Expiry

Preference cookies 1 cookies

These cookies simplify the functioning of our websites, make them more enjoyable for the visitor and ensure that you receive a more personalised surfing experience. These are, for example, cookies that remember whether you were already asked to participate in a survey, so that we do not propose the same survey to you over and over, or a cookie that offers you a personalised layout as a result of a previous visit.
Name Vendor Description Expiry

Analytical cookies 7 cookies

We use analytical cookies in order to collect information about how visitors use our website, for the purpose of improving its content, better adapting it to the wishes of visitors and increasing its user-friendliness.
Name Vendor Description Expiry

Marketing cookies 6 cookies

These cookies are installed for marketing purposes and are used in order to follow your surfing behaviour after you visited our website and/or to show you personalised ads. They can be installed on our website by us or by third parties. You decide for yourself whether or not to consent to the installation of such marketing cookies.
Name Vendor Description Expiry

External cookies 8 cookies

Some cookies are installed, with UBA´s consent, by third parties for the purpose of drawing your attention to certain products and services or to give you direct access to social media. For the cookies that are installed by these external parties, the information they collect with them and the purpose for which this information is used, we refer to the privacy statements of these parties on their own websites. These statements can be modified regularly, something over which UBA has absolutely no control.
Name Vendor Description Expiry